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~subject:"Marketing theory"
~language:"eng"
~isPartOf:"Rethinking marketing : developing a new understanding of markets"
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Rethinking marketing : developing a new understanding of markets
Industrial marketing management : the international journal for industrial and high-tech firms
35
Journal of business-to-business marketing
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The journal of business & industrial marketing
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Journal of customer behaviour
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Edward Elgar E-Book Archive
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Fundamentals of business-to-business marketing
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Handbook of business-to-business marketing
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International journal of services and operations management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Legends in marketing
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Management decision : MD
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Marketing-mix strategies - product strategy and promotion strategy
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The impact of theory on representations of the consumer and the marketing organisation
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The marketing book
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Volume 21, Issue 2
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The "market form" concept in B2B marketing
Blois, Keith
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 33-54)
.
2004
Persistent link: https://www.econbiz.de/10002406545
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