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~subject:"Marketing theory"
~person:"Diller, Hermann"
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Diller, Hermann
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Prozessorientiertes Industriegütermarketing : ein innovativer Forschungsansatz auf dem Prüfstand
Diller, Hermann
;
Ivens, Björn Sven
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 479-498)
.
2007
Persistent link: https://www.econbiz.de/10003435854
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Schwachstellen in Marketingprozessen : Ergebnisse einer explorativen Reengineering-Metaanalyse
Diller, Hermann
;
Saatkamp, Jörg
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 239-252
Persistent link: https://www.econbiz.de/10001726858
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