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~subject:"Marketing theory"
~person:"Easton, Geoff"
~person:"Katrichis, Jerome M."
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Marketing theory
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Easton, Geoff
Katrichis, Jerome M.
LaPlaca, Peter J.
4
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3
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3
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Journal of business-to-business marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
4
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1
Causal social mechanisms : from the what to the why
Mason, Katy
;
Easton, Geoff
;
Lenney, Peter
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 347-355
Persistent link: https://www.econbiz.de/10009766121
Saved in:
2
Commentary: relative presence of business-to-business research in retailing literature
Dant, Rajiv P.
;
Brown, James R.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 31-39
Persistent link: https://www.econbiz.de/10003851187
Saved in:
3
Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003851190
Saved in:
4
Relative presence of business-to-business research in the marketing literature
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003850672
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