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~subject:"Marketing theory"
~subject:"Vertrieb"
~subject:"E-commerce"
~isPartOf:"Handbook of business-to-business marketing"
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Marketing theory
Vertrieb
E-commerce
B-to-B-Marketing
35
Business-to-business marketing
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Salespeople
6
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Marketing management
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Marketingmanagement
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Cespedes, Frank V.
1
Mohr, Jakki
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Sengupta, Sanjit
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Shankar, Venkatesh
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Slater, Stanley F.
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Handbook of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
94
The journal of business & industrial marketing
35
Journal of business-to-business marketing
18
Journal of business research : JBR
16
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
SpringerLink / Bücher
12
Springer eBook Collection
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of customer behaviour
4
Marketing intelligence & planning
4
essentials
4
Electronic markets : the international journal on networked business
3
International journal of networking and virtual organisations : IJNVO
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of the Academy of Marketing Science
3
Management information systems : mis quarterly
3
Marketing theory
3
The Oxford handbook of strategic sales and sales management
3
The journal of personal selling & sales management : JPSSM
3
The journal of services marketing
3
Beiträge zum Controlling
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business Guides on the Go
2
Business-to-Business-Marketing
2
Dissertation.de
2
Entwicklungen des Investitionsgütermarketing
2
Forum Marketing
2
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
2
Gabler Edition Wissenschaft
2
International journal of electronic business
2
International journal of operations and quantitative management : IJOQM
2
International journal of services and operations management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of marketing management : MM
2
Journal of marketing research
2
Journal of personal selling & sales management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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B2B e-commerce
Shankar, Venkatesh
- In:
Handbook of business-to-business marketing
,
(pp. 625-638)
.
2012
Persistent link: https://www.econbiz.de/10009500111
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2
Toward a theory of technology marketing : review and suggestions for future research
Mohr, Jakki
;
Sengupta, Sanjit
;
Slater, Stanley F.
- In:
Handbook of business-to-business marketing
,
(pp. 563-581)
.
2012
Persistent link: https://www.econbiz.de/10009500118
Saved in:
3
Coordinating marketing and sales in B2B organizations
Cespedes, Frank V.
- In:
Handbook of business-to-business marketing
,
(pp. 125-144)
.
2012
Persistent link: https://www.econbiz.de/10009500191
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