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~subject:"Marketing theory"
~type_genre:"Graue Literatur"
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Marketing theory
B-to-B-Marketing
146
Business-to-business marketing
146
Theorie
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Theory
44
Deutschland
42
Germany
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Lieferantenmanagement
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Supplier relationship management
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Business-to-Business-Marketing
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Beziehungsmarketing
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Relationship marketing
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Bundling strategy
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Leistungsbündel
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Electronic Commerce
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E-commerce
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Marketing management
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Marketingmanagement
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Brand management
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Markenführung
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Preismanagement
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Innovation management
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Innovationsmanagement
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Investitionsgüterindustrie
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Inter-firm cooperation
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Investitionsgüter
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Unternehmenskooperation
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Advertising
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Beschaffung
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Erfolgsfaktor
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Investitionsgütermarketing
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Polish
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Mitre̜ga, Maciej
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Prace naukowe / Akademia Ekonomiczna Im. Karola Adamieckiego
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ECONIS (ZBW)
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Marketing relacji na rynku business to business : wybrane zagadnienia
Mitre̜ga, Maciej
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003807133
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