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~subject:"Pricing strategy"
~subject:"Marketingtheorie"
~isPartOf:"Entwicklungen des Investitionsgütermarketing"
~type:"article"
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Pricing strategy
Marketingtheorie
B-to-B-Marketing
7
Business-to-business marketing
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Theorie
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6
Lieferantenmanagement
3
Supplier relationship management
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Backhaus, Klaus
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Entwicklungen des Investitionsgütermarketing
Industrial marketing management : the international journal for industrial and high-tech firms
40
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Innovation in pricing : contemporary theories and best practices
10
Journal of business-to-business marketing
10
The journal of business & industrial marketing
8
Journal of business research : JBR
4
Journal of revenue and pricing management
4
Manufacturing & service operations management : M & SOM
3
Handbook of business-to-business marketing
2
Information systems research : ISR
2
Innovatives Industriegütermarketing
2
Journal of customer behaviour
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing theory
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
The Oxford handbook of pricing management
2
The ROI of pricing : measuring the impact and making the business case
2
Asia Pacific journal of marketing and logistics
1
Asian journal of management cases : AJMC
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Creating and managing superior customer value
1
Enterprise & society : the international journal of business history
1
Fundamentals of business-to-business marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of bank marketing
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of procurement management
1
International journal of services and operations management
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service research
1
Management decision : MD
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Investitionsgütermarketing : Herkunft und Zukunft
Backhaus, Klaus
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 39-65)
.
1998
Persistent link: https://www.econbiz.de/10001305479
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