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~subject:"Pricing strategy"
~subject:"Marketingtheorie"
~type_genre:"Reprint"
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Search: subject:"B-to-B-Marketing"
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Pricing strategy
Marketingtheorie
B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
5
Supplier relationship management
5
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Beziehungsmarketing
1
Brand
1
Brand management
1
Bundling strategy
1
Developing countries
1
Dienstleistungsmarketing
1
Economic development
1
Entwicklung
1
Entwicklungsländer
1
Firm performance
1
Leistungsbündel
1
Markenartikel
1
Markenführung
1
Naresh K. Malhotra
1
Preismanagement
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Regional cluster
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Regionales Cluster
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Relationship marketing
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Services marketing
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Unternehmenserfolg
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Reprint
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106
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40
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33
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26
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14
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Håkansson, Håkan
1
Lancioni, Richard
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Lusch, Robert F.
1
Schau, Hope Jensen
1
Smith, Michael F.
1
Vargo, Stephen L.
1
Östberg, Claes
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Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketing-mix strategies - product strategy and promotion strategy
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
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2
Intraorganizational influences on business-to-business pricing strategies : a political economy perspective
Lancioni, Richard
;
Schau, Hope Jensen
;
Smith, Michael F.
-
2009
Persistent link: https://www.econbiz.de/10003836584
Saved in:
3
Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
-
2008
Persistent link: https://www.econbiz.de/10003611373
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