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~subject:"Pricing strategy"
~subject:"Marketingtheorie"
~subject:"Leistungsbündel"
~type_genre:"Reprint"
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Pricing strategy
Marketingtheorie
Leistungsbündel
B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
5
Supplier relationship management
5
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Beziehungsmarketing
1
Brand
1
Brand management
1
Bundling strategy
1
Developing countries
1
Dienstleistungsmarketing
1
Economic development
1
Entwicklung
1
Entwicklungsländer
1
Firm performance
1
Markenartikel
1
Markenführung
1
Naresh K. Malhotra
1
Preismanagement
1
Regional cluster
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Regionales Cluster
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Relationship marketing
1
Services marketing
1
Unternehmenserfolg
1
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Reprint
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163
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67
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Hochschulschrift
62
Thesis
47
Graue Literatur
27
Non-commercial literature
27
Case study
19
Collection of articles of several authors
19
Fallstudie
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Sammelwerk
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17
Bibliografie enthalten
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Bibliography included
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Working Paper
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Håkansson, Håkan
1
Lancioni, Richard
1
Lusch, Robert F.
1
Schau, Hope Jensen
1
Smith, Michael F.
1
Vargo, Stephen L.
1
Östberg, Claes
1
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Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketing-mix strategies - product strategy and promotion strategy
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
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2
Intraorganizational influences on business-to-business pricing strategies : a political economy perspective
Lancioni, Richard
;
Schau, Hope Jensen
;
Smith, Michael F.
-
2009
Persistent link: https://www.econbiz.de/10003836584
Saved in:
3
Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
-
2008
Persistent link: https://www.econbiz.de/10003611373
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