//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Pricing strategy"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Pricing strategy
Marketingtheorie
B-to-B-Marketing
3,415
Business-to-business marketing
3,412
Lieferantenmanagement
1,524
Supplier relationship management
1,524
Relationship marketing
757
Beziehungsmarketing
755
Business-to-Business-Marketing
571
Marketingmanagement
453
Marketing management
440
Electronic Commerce
418
E-commerce
364
Deutschland
357
Germany
348
Theory
333
Theorie
331
Verkauf
279
Brand management
271
Markenführung
271
Selling
271
Salespeople
258
Verkaufspersonal
258
Marketing
232
Consumer behaviour
204
Konsumentenverhalten
204
Business network
188
Unternehmensnetzwerk
188
Social Web
186
Social web
186
Online-Marketing
169
Value creation
161
Betriebliche Wertschöpfung
160
B2B
159
Bundling strategy
159
Customer satisfaction
159
Kundenzufriedenheit
159
Leistungsbündel
159
Internet marketing
157
Customer value
143
Kundenwert
143
Innovation
140
more ...
less ...
Online availability
All
Undetermined
58
Free
19
Type of publication
All
Article
147
Book / Working Paper
66
Type of publication (narrower categories)
All
Article in journal
106
Aufsatz in Zeitschrift
106
Aufsatz im Buch
40
Book section
40
Hochschulschrift
33
Thesis
26
Aufsatzsammlung
14
Collection of articles of several authors
14
Sammelwerk
14
Bibliografie enthalten
10
Bibliography included
10
Graue Literatur
10
Non-commercial literature
10
Case study
6
Fallstudie
6
Arbeitspapier
4
Working Paper
4
Handbook
3
Handbuch
3
Lehrbuch
3
Reprint
3
Textbook
3
Collection of articles written by one author
1
Conference proceedings
1
Festschrift
1
Konferenzschrift
1
Sammlung
1
more ...
less ...
Language
All
English
149
German
64
Polish
1
Author
All
Hinterhuber, Andreas
13
Backhaus, Klaus
5
Kleinaltenkamp, Michael
5
Liozu, Stephan
5
Johnston, Wesley J.
4
LaPlaca, Peter J.
4
Lindgreen, Adam
4
Netzer, Oded
4
Snelgrove, Todd C.
4
Claßen, Matthias
3
Diller, Hermann
3
Katrichis, Jerome M.
3
Kaya, Murat
3
Lilien, Gary L.
3
Murray, Chase
3
Raj, Ritwik
3
Sun, Lei
3
Totzek, Dirk
3
Ulaga, Wolfgang
3
Voeth, Markus
3
Özer, Özalp
3
Alavi, Sascha
2
Ansari, Asim
2
Bonnemeier, Sebastian
2
Brennan, Ross
2
Bruno, Hernan A.
2
Che, Hai
2
Di Benedetto, C. Anthony
2
Douven, Salima S.
2
Dutta, Shantanu
2
Elmaghraby, Wedad
2
Farrés, Rafael
2
Gupta, Alok
2
Homburg, Christian
2
Indounas, Kostis
2
Jacob, Frank
2
Johansson, Magnus
2
Kalka, Regine
2
Karlinsky-Shichor, Yael
2
Karwan, Mark H.
2
more ...
less ...
Institution
All
Edward Elgar Publishing
1
IMP Group
1
Institute for the Study of Business Markets
1
Springer Fachmedien Wiesbaden
1
Tectum Verlag
1
Universität Mannheim
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
41
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Innovation in pricing : contemporary theories and best practices
10
Journal of business-to-business marketing
10
The journal of business & industrial marketing
8
SpringerLink / Bücher
5
Journal of business research : JBR
4
Journal of revenue and pricing management
4
Gabler Edition Wissenschaft
3
Manufacturing & service operations management : M & SOM
3
Business-to-Business-Marketing
2
Europäische Hochschulschriften / 5
2
Gabler Research
2
Handbook of business-to-business marketing
2
Information systems research : ISR
2
Innovatives Industriegütermarketing
2
Journal of customer behaviour
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing theory
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Research
2
Schriften zum Vertriebsmanagement
2
The Oxford handbook of pricing management
2
The ROI of pricing : measuring the impact and making the business case
2
Applied Marketing Science / Angewandte Marketingforschung
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Asia Pacific journal of marketing and logistics
1
Asian journal of management cases : AJMC
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Columbia Business School Research Paper Forthcoming
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Creating and managing superior customer value
1
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Enterprise & society : the international journal of business history
1
Entwicklungen des Investitionsgütermarketing
1
Faculty & research / Insead : working paper series
1
more ...
less ...
Source
All
ECONIS (ZBW)
213
Showing
211
-
213
of
213
Sort
Relevance
Date (newest first)
Date (oldest first)
211
Marketing für Objektsysteme : Erscheinungsformen, Möglichkeiten und Grenzen von Systemgeschäften im Konsum- und Investitionsgüterbereich
Brecheis, Dieter
-
1991
Persistent link: https://www.econbiz.de/10000820122
Saved in:
212
Zielplanungsprozesse in der Angebotspolitik industrieller Unternehmungen in Investitionsgütermärkten
Kufferath-Kaßner, Stephan A.
-
1988
Persistent link: https://www.econbiz.de/10000726457
Saved in:
213
Zielplanungsprozesse in der Angebotspolitik industrieller Unternehmungen in Investitionsgütermärkten
Kufferath-Kaßner, Stephan A.
-
1988
Persistent link: https://www.econbiz.de/10012700107
Saved in:
First
Prev
13
14
15
16
17
18
19
20
21
22
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->