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~subject:"Pricing strategy"
~type_genre:"Aufsatz im Buch"
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Search: subject:"B-to-B-Marketing"
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Pricing strategy
B-to-B-Marketing
469
Business-to-business marketing
469
Lieferantenmanagement
82
Supplier relationship management
82
Deutschland
64
Germany
64
Beziehungsmarketing
51
Relationship marketing
51
Marketing management
49
Marketingmanagement
49
Brand management
45
Markenführung
45
Theorie
45
Theory
45
Bundling strategy
30
E-commerce
30
Electronic Commerce
30
Leistungsbündel
30
Physical distribution
22
Preismanagement
22
Vertrieb
22
Business network
19
Unternehmensnetzwerk
19
High technology
18
Hochtechnologie
18
Marketing theory
18
Marketingtheorie
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KMU
16
SME
16
Brand
15
Customer value
15
Kundenwert
15
Markenartikel
15
Social Web
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Social web
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Innovation
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Innovation management
13
Innovationsmanagement
13
International marketing
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Farrés, Rafael
2
Johansson, Magnus
2
Kaya, Murat
2
Stiving, Mark
2
Özer, Özalp
2
Arnold, Ed
1
Aydin, Goker
1
Cressman, George E.
1
Diller, Hermann
1
Drews, Ralf
1
Hinterhuber, Andreas
1
Hossinger, Hans-Peter
1
Lancioni, Richard
1
Liozu, Stephan M.
1
Moorman, Mike
1
Porteus, Evan L.
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Provines, Christopher D.
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Schau, Hope Jensen
1
Smith, Michael F.
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Stolpmann, Markus
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Innovation in pricing : contemporary theories and best practices
10
Innovatives Industriegütermarketing
2
The Oxford handbook of pricing management
2
The ROI of pricing : measuring the impact and making the business case
2
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Creating and managing superior customer value
1
Handbook of business-to-business marketing
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketingeffizienz - Kosten senken und Erlöse steigern
1
Retail supply chain management : quantitative models and empirical studies
1
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ECONIS (ZBW)
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B2B pricing systems : proving ROI
Stiving, Mark
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 137-144)
.
2018
Persistent link: https://www.econbiz.de/10011713263
Saved in:
2
Effective pricing strategies in B2B markets
Farrés, Rafael
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 155-173)
.
2018
Persistent link: https://www.econbiz.de/10011713276
Saved in:
3
Why segmentation matters
Trevenen, Linda
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 174-189)
.
2018
Persistent link: https://www.econbiz.de/10011713277
Saved in:
4
Pricing processes in fast-paced business-to-business settings
Johansson, Magnus
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 205-218)
.
2018
Persistent link: https://www.econbiz.de/10011713294
Saved in:
5
Using economic value communication to bend business-to-business buyers' value perceptions
Provines, Christopher D.
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 269-285)
.
2018
Persistent link: https://www.econbiz.de/10011713314
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6
Winning on the margin : the B2B value imperative
Moorman, Mike
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 325-346)
.
2018
Persistent link: https://www.econbiz.de/10011713360
Saved in:
7
Manufacturer-to-retailer versus manufacturer-to-customer rebates in a supply chain
Aydin, Goker
;
Porteus, Evan L.
- In:
Retail supply chain management : quantitative models …
,
(pp. 349-386)
.
2015
Persistent link: https://www.econbiz.de/10010529461
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8
Making the case for value-based pricing software in B2B markets
Arnold, Ed
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 161-174)
.
2014
Persistent link: https://www.econbiz.de/10010240055
Saved in:
9
Making the business case for value-based pricing investments
Liozu, Stephan M.
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 84-92)
.
2014
Persistent link: https://www.econbiz.de/10010240069
Saved in:
10
Pricing processes in fast paced business-to-business settings
Johansson, Magnus
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 183-196)
.
2013
Persistent link: https://www.econbiz.de/10009628022
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