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~subject:"Theorie"
~subject:"Unternehmensnetzwerk"
~type_genre:"Aufsatz im Buch"
~person:"Engelhardt, Werner Hans"
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Entwicklungen des Investitionsgütermarketing
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
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ECONIS (ZBW)
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Marktforschung für Investitionsgüter : Defizite und Perspektiven
Engelhardt, Werner Hans
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 153-167)
.
1998
Persistent link: https://www.econbiz.de/10001301063
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Zum "State of the Art" im Investitionsgüter-Marketing
Engelhardt, Werner Hans
- In:
Entwicklungen des Investitionsgütermarketing
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(pp. 11-38)
.
1998
Persistent link: https://www.econbiz.de/10001305480
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