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~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~language:"eng"
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B-to-B-Marketing
217
Business-to-business marketing
217
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56
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56
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34
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Kleinaltenkamp, Michael
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Advances in services marketing
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Business relationship management and marketing
1
Entrepreneurship in international marketing
1
Field guide to case study research in business-to-business marketing and purchasing
1
International business development : a concise textbook focusing on international B-to-B contexts
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Stochastic modelling in innovative manufacturing : proceedings, Cambridge, UK, July 21 - 22, 1995
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B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
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2
The effects of stability, diversity, and density on relationship flexibility in an international retail supply network : a proposed theory and research hypotheses
Cadeaux, Jack
- In:
Entrepreneurship in international marketing
,
(pp. 307-320)
.
2015
Persistent link: https://www.econbiz.de/10010493024
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3
Theoretical perspectives of business relationships : explanation and configuration
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423228
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4
A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
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5
Customer integration in business-to-business-marketing
Kleinaltenkamp, Michael
- In:
Advances in services marketing
,
(pp. 27-48)
.
1997
Persistent link: https://www.econbiz.de/10001297072
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6
Input-output backlog control and dynamic capacity planning in versatile manufacturing companies
Kingsman, Brian G.
- In:
Stochastic modelling in innovative manufacturing : …
,
(pp. 97-122)
.
1997
Persistent link: https://www.econbiz.de/10001319854
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