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~type_genre:"Commentary"
~type_genre:"Reprint"
~subject:"Naresh K. Malhotra"
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Naresh K. Malhotra
B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
5
Supplier relationship management
5
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Beziehungsmarketing
1
Brand
1
Brand management
1
Bundling strategy
1
Developing countries
1
Dienstleistungsmarketing
1
Economic development
1
Entwicklung
1
Entwicklungsländer
1
Firm performance
1
Leistungsbündel
1
Markenartikel
1
Markenführung
1
Preismanagement
1
Pricing strategy
1
Regional cluster
1
Regionales Cluster
1
Relationship marketing
1
Services marketing
1
Unternehmenserfolg
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Commentary
Reprint
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English
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Malhotra, Naresh K.
1
Sheth, Jagdish N.
1
Uslay, Can
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Legends in marketing
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ECONIS (ZBW)
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Marketing management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
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