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~type_genre:"Personenfestschrift"
~type_genre:"Sammlung"
~type_genre:"Non-commercial literature"
~subject:"Consumer behaviour"
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Consumer behaviour
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Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
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Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
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2017
Persistent link: https://www.econbiz.de/10011659566
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2
B2B brand definition : understanding the role of brands in business and consumer markets
Pförtsch, Waldemar A.
;
Linder, Christian
;
Beuk, Frederik
; …
-
2007
Persistent link: https://www.econbiz.de/10009574228
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3
Absatzprobleme ostdeutscher Konsum- und Produktionsgüterhersteller : Stand und Perspektiven der absatzwirtschaftlichen Leistungsfähigkeit ausgewählter ostdeutscher Industriebranche...
Nassua, Thomas
-
1995
Persistent link: https://www.econbiz.de/10000321855
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4
Risikohandhabung und Vertrauen des Kunden
Plötner, Olaf
-
1993
Persistent link: https://www.econbiz.de/10000931673
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