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  • Search: subject:"B2B branding"
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Year of publication
Subject
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B2B branding 23 Brand management 22 B-to-B-Marketing 21 Business-to-business marketing 21 Markenführung 21 Lieferantenmanagement 17 Supplier relationship management 17 Brand image 12 Markenimage 12 Brand 10 Markenartikel 9 Beziehungsmarketing 8 Consumer behaviour 8 Konsumentenverhalten 8 Relationship marketing 8 Marketing management 7 Marketingmanagement 7 Corporate reputation 5 Firmenimage 5 Brand orientation 3 Brand positioning 3 Emerging markets 3 Global brands 3 KMU 3 SME 3 B2B Branding 2 Bibliometrics 2 Bibliometrie 2 Brand architecture 2 Brand awareness 2 Brand credibility 2 Brand strategy 2 Brand value 2 Business to business 2 Corporate Social Responsibility 2 Corporate social responsibility 2 Customer solutions 2 Emerging economies 2 Financial performance 2 Firm performance 2
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Online availability
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Undetermined 23 Free 2
Type of publication
All
Article 25 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 20 Aufsatz in Zeitschrift 20 research-article 3 case-report 1
Language
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English 25 German 1 Undetermined 1
Author
All
Anees-ur-Rehman, Muhammad 3 Biedenbach, Galina 2 Cawsey, Timothy 2 Keränen, Joona 2 Mohan, Mayoor 2 Nyadzayo, Munyaradzi W. 2 Rowley, Jennifer 2 Saraniemi, Saila 2 Tarnovskaya, Veronika 2 Ulkuniemi, Pauliina 2 Alhidari, Abdullah Mohammed 1 Andersen, Poul Houman 1 Anisimova, Tatiana 1 Behnke, Michael 1 Bolat, Elvira 1 Brown, Brian 1 Brown, Brian P. 1 Bujac, Andreea I. 1 Casidy, Riza 1 Dario, Mangiò 1 Ewing, Michael 1 Fabio, Cassia 1 Fang, Dalu 1 Foroudi, Pantea 1 Gustafson, Brandon M. 1 Haahtela, Kari 1 Hurmelinna-Laukkanen, Pia 1 Hurmelinna-laukkanen, Pia 1 Iyer, Pramod 1 Jalkala, Anne Maarit 1 Johnston, Wesley James 1 Kumar, Prashant 1 Kumar, Rishi Kant 1 LaPlaca, Peter 1 Liljander, Veronica 1 Lin, Fenfang 1 Maarit Jalkala, Anne 1 Marvi, Reza 1 Matanda, Margaret J. 1 Matanda, Margaret Jekanyika 1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms 10 Journal of business research : JBR 2 Journal of Business & Industrial Marketing 1 Journal of Small Business and Enterprise Development 1 Journal of business-to-business marketing 1 Journal of customer behaviour 1 Journal of small business and enterprise development 1 Journal of strategic marketing 1 Marketing Intelligence & Planning 1 Marketing intelligence & planning 1 Micro & Macro Marketing 1 Qualitative Market Research: An International Journal 1 Qualitative market research : an international journal 1 The journal of brand management : an international journal 1 The journal of business & industrial marketing 1
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Source
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ECONIS (ZBW) 22 Other ZBW resources 4 RePEc 1
Showing 1 - 10 of 27
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Elevating B2B branding in a global context : integrating existing literature and proposing a forward-thinking conceptual framework
Marvi, Reza; Zha, Dongmei; Foroudi, Pantea - In: Industrial marketing management : the international … 120 (2024), pp. 247-272
Persistent link: https://www.econbiz.de/10015116913
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In One Word : The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results
Behnke, Michael - 2025
Brands) -- Brand Creation - Getting It Right from the Start -- B2C Versus B2B Branding -- Branding in the Corporate World …
Persistent link: https://www.econbiz.de/10015408951
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Positionierung in B2B-Märkten : Mehr Anziehungskraft im Markt, höhere Identifikation bei Mitarbeitern und Kunden – ein pragmatischer Leitfaden
Vogt, Dennis - 2024
Dieses Buch bietet eine pragmatische Anleitung für die Entwicklung und konsequente Umsetzung einer klaren Positionierung in B2B-Märkten. Eine Positionierung, die sich über das gesamte Leistungsspektrum sowie über alle Kontaktpunkte mit Zielgruppen erstreckt und zudem die Mitarbeitenden...
Persistent link: https://www.econbiz.de/10014577595
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Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja; Liljander, Veronica; Haahtela, Kari - In: Industrial marketing management : the international … 115 (2023), pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
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Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman; Åberg, Susanne; Bujac, Andreea I. - In: Industrial marketing management : the international … 115 (2023), pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
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B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod; Rokonuzzaman, Md; Paswan, Audhesh; … - In: Industrial marketing management : the international … 108 (2023), pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
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Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar; Kumar, Rishi Kant; Sarraf, Shagun; … - In: Journal of business research : JBR 131 (2021), pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
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A discursive framework of B2B brand legitimacy
Gustafson, Brandon M.; Pomirleanu, Nadia - In: Industrial marketing management : the international … 93 (2021), pp. 22-31
Persistent link: https://www.econbiz.de/10012501933
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Exploring brand management strategies in Chinese manufacturing industry
Lin, Fenfang; Siu, Wai-sum - In: The journal of brand management : an international journal 27 (2020) 1, pp. 48-76
Persistent link: https://www.econbiz.de/10012297789
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How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad; Johnston, Wesley James - In: Journal of strategic marketing 27 (2019) 8, pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
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