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  • Search: subject:"B2B channel"
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Year of publication
Subject
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B-to-B-Marketing 1 B2B channel 1 B2C channel marketing 1 Beziehungsmarketing 1 Business-to-business marketing 1 Digital platform 1 Digitale Plattform 1 Distribution channel 1 E-commerce 1 Electronic Commerce 1 Financial technology 1 Finanztechnologie 1 Fintech 1 Innovation adoption 1 Innovation diffusion 1 Innovationsakzeptanz 1 Innovationsdiffusion 1 Lieferantenmanagement 1 Network economics 1 Netzwerkökonomik 1 Online retailing 1 Online-Handel 1 Relationship marketing 1 Supplier relationship management 1 Vertriebsweg 1 retail 1 technology adoption 1 two-sided platforms 1
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Online availability
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Free 1
Type of publication
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Book / Working Paper 1
Type of publication (narrower categories)
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Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1 Working Paper 1
Language
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English 1
Author
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Anderson, Stephen J. 1 Iacovone, Leonardo 1 Kankanhalli, Shreya 1 Narayanan, Sridhar 1
Published in...
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Stanford University Graduate School of Business research paper 1
Source
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ECONIS (ZBW) 1
Showing 1 - 1 of 1
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Fintech failure : examining B2B and B2C solutions for two-sided platform adoption
Kankanhalli, Shreya; Anderson, Stephen J.; Iacovone, … - 2024
Persistent link: https://www.econbiz.de/10014505981
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