Mehr Sichtbarkeit im Markt mit Content Marketing -- Kompaktes Grundlagenwissen -- Regeln für Content Marketing in B2B-KMU -- Content Marketing in fünf Schritten: Ziele, Analyse, Planung, Produktion, Management -- Generative KI im Content Marketing: Tools, Prompting, Anwendungsgebiete, Ethik,...

COVID-19 is bringing changes in B2B sales and marketing strategies. Digital interaction with potential customers has become more critical. Business-reference content (BRC) is the most shared content, mainly using narrative format, available to potential customers through digital touchpoints....

COVID-19 is bringing changes in B2B sales and marketing strategies. Digital interaction with potential customers has become more critical. Business-reference content (BRC) is the most shared content, mainly using narrative format, available to potential customers through digital touchpoints....