Search Results - subject:"B2B context"

Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy

Belhadi, Amine; Kamble, Sachin S.; Benkhati, Imane; … - In: Journal of business research : JBR 156 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10013534277

A dynamic model of the contract length and early termination : the roles of technology evolution and pricing strategy

Qu, Yingge; Kumar, V.; Zhao, Yi - In: Journal of business research : JBR 167 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014383038

The role of facilitators as partial signalers in the context of value perception

Russo, Ivan; Confente, Ilenia; Omar, Ayman - In: International Journal of Quality and Service Sciences 9 (2017) 1, pp. 85-102

Purpose This paper aims to investigate the role of qualified professionals acting as facilitators. These intermediaries can help to reduce information asymmetry between the manufacturer and the customer and to transfer knowledge to evaluate the quality of a product or service before use by the...

Persistent link: https://www.econbiz.de/10014802620

The role of facilitators as partial signalers in the context of value perception

Russo, Ivan; Confente, Ilenia; Omar, Ayman - In: International journal of quality and service sciences 9 (2017) 1, pp. 85-102

Persistent link: https://www.econbiz.de/10011650527

To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?

Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896

Persistent link: https://www.econbiz.de/10011436340

Perceived value of service innovation: a conceptual framework

Coutelle-Brillet, Patricia; Riviere, Arnaud; des … - In: Journal of Business & Industrial Marketing 29 (2014) 2, pp. 164-172

to a B2B context, in order to better understand the nature of the perceived value of a new service. A qualitative study … study aims at broadening previous research that studied the perceived value of offerings in a B2B context by considering … various types of perceived value of a service innovation. Also, Holbrook's frame of analysis was adapted to the B2B context …

Persistent link: https://www.econbiz.de/10014843968

Perceived value of service innovation : a conceptual framework

Coutelle-Brillet, Patricia; Riviere, Arnaud; Garets, … - In: The journal of business & industrial marketing 29 (2014) 2, pp. 164-172

Persistent link: https://www.econbiz.de/10010248160