Search Results - subject:"B2B customer experience"

Customer experience : how to turn customers into advocates in the machinery construction industry in the digital age

Kanitz, Christopher; Landershammer, Marlene; Schade, Michael - In: Advances in Advertising Research XIII : Frontiers of …, (pp. 67-84). 2025

Persistent link: https://www.econbiz.de/10015333790

Strategic B2B customer experience management: the importance of outcomes-based measures

Zolkiewski, Judy; Story, Victoria; Burton, Jamie; Chan, Paul - In: Journal of Services Marketing 31 (2017) 2, pp. 172-184

experience and asks fresh questions regarding B2B customer experience at a more strategic network level. Findings The paper … offers a reconceptualisation of B2B customer experience, proposes a strategic customer experience management framework and … surrounding the under-examined area of B2B customer experience. As a consequence, it has inevitable limitations resulting from the …

Persistent link: https://www.econbiz.de/10014906442

Investigating the online customer experience – a B2B perspective

McLean, Graeme J. - In: Marketing Intelligence & Planning 35 (2017) 5, pp. 657-672

Purpose This paper explores the online customer experience (OCE) within business-to-business (B2B) websites. The purpose of this paper is to understand the influence of website credibility and information quality on the OCE during search for information and services. In addition, this paper...

Persistent link: https://www.econbiz.de/10014947549

Investigating the online customer experience : a B2B perspective

McLean, Graeme J. - In: Marketing intelligence & planning 35 (2017) 5, pp. 657-672

Persistent link: https://www.econbiz.de/10011774644

Strategic B2B customer experience management : the importance of outcomes-based measures

Zolkiewski, Judy; Story, Victoria; Burton, Jamie; Chan, Paul - In: The journal of services marketing 31 (2017) 2, pp. 172-184

Persistent link: https://www.econbiz.de/10011654708