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  • Search: subject:"B2B end user engagement"
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B-to-B-Marketing 1 B2B end user engagement 1 Beziehungsmarketing 1 Business-to-business marketing 1 Consumer behaviour 1 Customer integration 1 Konsumentenverhalten 1 Kundenintegration 1 Lieferantenmanagement 1 Relationship marketing 1 Supplier relationship management 1 experimental design 1 need to belong 1 perceived interactivity 1 sales and service ecosystems 1 work identity 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Arnold, Todd 1 Fehl, Amy Greiner 1 Good, Valerie 1
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Journal of personal selling & sales management : JPSSM 1
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ECONIS (ZBW) 1
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Exploring the drivers of B2B end user engagement
Fehl, Amy Greiner; Good, Valerie; Arnold, Todd - In: Journal of personal selling & sales management : JPSSM 43 (2023) 3, pp. 159-177
Persistent link: https://www.econbiz.de/10014365146
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