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Search: subject:"B2B engagement"
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B-to-B-Marketing
4
B2B engagement
4
Business-to-business marketing
4
Lieferantenmanagement
4
Supplier relationship management
4
Beziehungsmarketing
3
Relationship marketing
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Customer integration
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Internet der Dinge
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Internet of things
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Internet marketing
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IoT ecosystems
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IoT readiness
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Künstliche Intelligenz
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Markenführung
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Multidimensional engagement
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Online-Marketing
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Perceived ease of use
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Personal branding
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Personality psychology
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Service-Dominant Logic
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Soltani, Sadia
2
Freytag, Per V.
1
Frisenberg, Caroline
1
Gretzinger, Susanne
1
Kreuzer, Maria
1
Liu, Paul C. Y.
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Stathopoulou, Anastasia
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Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of business & industrial marketing
2
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ECONIS (ZBW)
4
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Mechanisms that enhance Internet of Things engagement
Soltani, Sadia
;
Freytag, Per V.
;
Gretzinger, Susanne
- In:
The journal of business & industrial marketing
40
(
2025
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10015205347
Saved in:
2
Is social media
B
2
B
engagement
driven by impression management strategies? : understanding corporate-driven versus individual-driven LinkedIn profiles
Stathopoulou, Anastasia
;
Kreuzer, Maria
;
Frisenberg, …
- In:
Industrial marketing management : the international …
121
(
2024
),
pp. 55-73
Persistent link: https://www.econbiz.de/10015121121
Saved in:
3
Will artificial intelligence undermine the effects of guanxi on relationship performance? : evidence from China's banking industry
Liu, Paul C. Y.
;
Wang, Weisha
;
Wang, Zi
;
Yang, Ying
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 12-25
Persistent link: https://www.econbiz.de/10014456182
Saved in:
4
B
2
B
engagement
within an internet of things ecosystem
Soltani, Sadia
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 146-159
Persistent link: https://www.econbiz.de/10012797124
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