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Search: subject:"B2B loyalty"
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B-to-B-Marketing
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B2B loyalty
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Beziehungsmarketing
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Capability approach
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dynamic relational capability
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Deb, Madhurima
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Hetesi, Erzsébet
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The journal of business & industrial marketing
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Theory, methodology, practice
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ECONIS (ZBW)
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Multi-homing in B2B services : a psychological perspective
Manchanda, Mohit
;
Deb, Madhurima
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2116-2140
Persistent link: https://www.econbiz.de/10013455384
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The effect of dynamic relationship capabilities on B2B lolyalty
Vilmányi, Márton
;
Hetesi, Erzsébet
- In:
Theory, methodology, practice
12
(
2016
)
1
,
pp. 79-88
Persistent link: https://www.econbiz.de/10011583364
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