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  • Search: subject:"B2B mobile apps"
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Year of publication
Subject
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B-to-B-Marketing 2 B2B mobile apps 2 Business-to-business marketing 2 Innovation adoption 2 Innovation diffusion 2 Innovationsakzeptanz 2 Innovationsdiffusion 2 Lieferantenmanagement 2 Mobile Anwendung 2 Mobile application 2 Supplier relationship management 2 Technology adoption 2 B2B buyer adoption 1 E-commerce 1 Electronic Commerce 1 Mobile Business 1 Mobile business 1 Mobile communications 1 Mobilkommunikation 1 Survey method 1 Task-technology fit 1 Technology acceptance model (TAM) 1 Technology organization environment (TOE) framework 1
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Online availability
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Swani, Kunal 2 Jeyaraj, Anand 1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms 2
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
Cover Image
Buyers apping? : determinants of current and future use of sellers' business-to-business mobile apps
Swani, Kunal; Jeyaraj, Anand - In: Industrial marketing management : the international … 107 (2022), pp. 276-286
Persistent link: https://www.econbiz.de/10014230699
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Cover Image
To app or not to app : a business-to-business seller's decision
Swani, Kunal - In: Industrial marketing management : the international … 93 (2021), pp. 389-400
Persistent link: https://www.econbiz.de/10012501918
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