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Search: subject:"B2B projects"
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B-to-B-Marketing
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B2B projects
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Business-to-business marketing
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Lieferantenmanagement
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Project management
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Projektmanagement
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Supplier relationship management
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Beziehungsmarketing
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Commitment
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Consumer behaviour
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Customer integration
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Customer participation
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Customer satisfaction
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Dark side
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Innovation
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Innovation management
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Innovationsmanagement
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Konsumentenverhalten
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Kundenintegration
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Kundenzufriedenheit
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Project evaluation
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Projektbewertung
1
Reactance
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Relationship marketing
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Relationship performance
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coordination
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innovation
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task configuration
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Ehret, Michael
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Ghazimatin, Elham
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Heide, Jan B.
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Hurtak, Stefan
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Kashyap, Vishal
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Mooi, Erik A.
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Journal of business research : JBR
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Journal of marketing research
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ECONIS (ZBW)
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Business-to-business projects, task configuration, and innovation
Ghazimatin, Elham
;
Mooi, Erik A.
;
Heide, Jan B.
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10013474549
Saved in:
2
Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Hurtak, Stefan
;
Kashyap, Vishal
;
Ehret, Michael
- In:
Journal of business research : JBR
140
(
2022
),
pp. 220-231
Persistent link: https://www.econbiz.de/10013040733
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