Search Results - subject:"B2B relationship"

Disclosing transparency : a review of B2B marketing and supply chain research

Nawaz, Raja Rub; Wagner, Ralf - In: Industrial marketing management : the international … 124 (2025), pp. 73-94

Persistent link: https://www.econbiz.de/10015173270

Empowering value co-creation : product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier

Siemieniako, Dariusz; Makkonen, Hannu; Kwiatek, Piotr; … - In: Industrial marketing management : the international … 124 (2025), pp. 128-149

Persistent link: https://www.econbiz.de/10015173281

The brand-building process of B2B high-tech startups in an omni-digital environment

Olivieri, Mirko; Hu, Lala - In: The journal of product & brand management 34 (2025) 1, pp. 136-150

Persistent link: https://www.econbiz.de/10015173324

Integration of traditional, transitioning & transformative digital technologies for value co-creation in B2B : a process model

Shankaranarayana, Rajesh; Narayanamurthy, Gopalakrishnan; … - In: Industrial marketing management : the international … 124 (2025), pp. 304-324

Persistent link: https://www.econbiz.de/10015173335

Effects of B2B partnerships on the role stressors and well-being of alliance officers : a multi-level investigation

Ngowi, Carolyn Yesse; Ozdemir, Salih Zeki; Lui, Steven - In: Industrial marketing management : the international … 124 (2025), pp. 175-194

Persistent link: https://www.econbiz.de/10015173338

The role of individual dimensions of business relationship quality and business customer value in building loyalty in microfinance

Tegambwage, Amani Gration; Kasoga, Pendo Shukrani - In: Journal of innovation and entrepreneurship : JIE 14 (2025), pp. 1-19

This study examines the efects of individual dimensions of business relationship quality (BRQ), namely trust, respect, and reciprocity, on business customer value (BCV) and customer loyalty (CL) in the microfnance industry. In addition, the study investigates the mediation efects of BCV on the...

Persistent link: https://www.econbiz.de/10015324752

Navigating the future of B2B marketing : the transformative impact of the industrial metaverse

Bamberger, Boas; Reinartz, Werner J.; Ulaga, Wolfgang - In: Journal of business research : JBR 188 (2025), pp. 1-14

Persistent link: https://www.econbiz.de/10015159398

Knowledge transfer in business-to-business customer relationship development

Lavan, Thusyanthy; Tran Trieu Khai; Chen, Joseph; Yao, Jun - In: Industrial marketing management : the international … 125 (2025), pp. 319-338

Persistent link: https://www.econbiz.de/10015331723

Enhancing B2B sustainability through customer training in product-service systems : a design science approach

Silva, Ariovaldo Alberto da; Ferecatu, Alina; Vanhamme, … - In: Industrial marketing management : the international … 125 (2025), pp. 355-372

Persistent link: https://www.econbiz.de/10015331814

How B2B social media content strategies generate engagement across different social media platforms

Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - In: Industrial marketing management : the international … 125 (2025), pp. 413-430

Persistent link: https://www.econbiz.de/10015331938