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Search: subject:"B2B relationship"
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Subject
All
B-to-B-Marketing
4,087
Business-to-business marketing
4,087
Lieferantenmanagement
1,956
Supplier relationship management
1,956
Beziehungsmarketing
1,089
Relationship marketing
1,088
Marketingmanagement
515
Marketing management
507
Electronic Commerce
415
E-commerce
409
Theory
344
Theorie
342
Salespeople
336
Verkaufspersonal
336
Verkauf
331
Selling
324
Consumer behaviour
315
Konsumentenverhalten
315
Brand management
312
Markenführung
312
Deutschland
306
Germany
303
Marketing
277
Business network
275
Unternehmensnetzwerk
275
Business-to-Business-Marketing
262
Customer value
230
Kundenwert
230
B2B
213
Social Web
213
Social web
213
Betriebliche Wertschöpfung
198
Value creation
198
Customer satisfaction
197
Kundenzufriedenheit
197
Bundling strategy
186
Leistungsbündel
186
Lieferkette
184
Supply chain
184
Customer integration
181
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Online availability
All
Undetermined
1,592
Free
420
CC license
33
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Article
2,950
Book / Working Paper
1,133
Journal
8
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Article in journal
2,395
Aufsatz in Zeitschrift
2,395
Aufsatz im Buch
489
Book section
489
Hochschulschrift
323
Thesis
259
Graue Literatur
153
Non-commercial literature
153
Case study
122
Fallstudie
122
Collection of articles of several authors
113
Sammelwerk
113
Bibliografie enthalten
94
Bibliography included
94
Arbeitspapier
66
Working Paper
66
Aufsatzsammlung
52
Lehrbuch
50
Textbook
42
Ratgeber
28
Guidebook
24
Conference paper
19
Konferenzbeitrag
19
Konferenzschrift
13
Handbook
12
Handbuch
12
Collection of articles written by one author
10
Sammlung
10
Conference proceedings
8
Festschrift
8
Reprint
8
Systematic review
5
Übersichtsarbeit
5
Interview
4
Bibliografie
3
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3
Glossar enthalten
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2
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English
3,241
German
845
French
6
Polish
4
Swedish
2
Undetermined
1
Author
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Kleinaltenkamp, Michael
54
Backhaus, Klaus
35
Svensson, Göran
28
Lindgreen, Adam
26
Homburg, Christian
23
Di Benedetto, C. Anthony
22
Johnston, Wesley J.
22
Henneberg, Stephan
21
Naudé, Peter
21
Woodside, Arch G.
21
Ulaga, Wolfgang
20
Kowalkowski, Christian
18
Geiger, Ingmar
17
Hinterhuber, Andreas
17
Voeth, Markus
17
Sharma, Arun
16
Baumgarth, Carsten
15
Jacob, Frank
15
Keränen, Joona
15
Terho, Harri
15
Grewal, Rajdeep
14
Ivens, Björn Sven
14
Lilien, Gary L.
14
Agnihotri, Raj
13
Cova, Bernard
13
Hofmaier, Richard
13
Mora Cortez, Roberto
13
Rangarajan, Deva
13
Schmitz, Christian
13
Sridhar, Shrihari
13
Weiber, Rolf
13
Høgevold, Nils M.
12
Kumar, V.
12
La Rocca, Antonella
12
Plinke, Wulff
12
Snehota, Ivan
12
Brennan, Ross
11
Brown, Brian P.
11
Christodoulides, George
11
Corsaro, Daniela
11
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Institution
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Springer Fachmedien Wiesbaden
38
Verlag Dr. Kovač
8
Springer Gabler <Firma>
7
De Gruyter Oldenbourg
4
American Marketing Association
2
Centre of Business Analysis and Research
2
European Association for Industrial Marketing Research
2
European Parliament / Directorate-General for Internal Policies of the Union
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Haufe-Lexware GmbH & Co. KG
2
Infoteam Sales Process Consulting
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Karlsruher Institut für Technologie
2
Technische Universität Braunschweig
2
University of Madras / Department of Commerce
2
Universität Mannheim
2
epubli GmbH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
BDW, Deutscher Kommunikationsverband
1
Bayerischer Industrie- und Handelskammertag
1
Books on Demand GmbH <Norderstedt>
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Capgemini Invent <Firma>
1
Center Data
1
Consumers, Health, Agriculture and Food Executive Agency
1
Cross Cultural Business Conference <2014, Steyr>
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Dr. Rainer Hampp <Firma>
1
Ecorys
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Erich Schmidt Verlag
1
Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäische Kommission / Generaldirektion Wettbewerb
1
FOM-Hochschule für Oekonomie & Management
1
Fraunhofer-Gesellschaft
1
Freie Universität Berlin
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
734
The journal of business & industrial marketing
306
Journal of business-to-business marketing
145
Journal of business research : JBR
129
SpringerLink / Bücher
70
Handbook of business-to-business marketing
35
Journal of marketing
32
Journal of the Academy of Marketing Science
29
Springer eBook Collection
29
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
The journal of personal selling & sales management : JPSSM
21
Journal of personal selling & sales management : JPSSM
20
Field guide to case study research in business-to-business marketing and purchasing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Springer eBook Collection / Business and Economics
15
European journal of marketing : EJM
14
Europäische Hochschulschriften / 5
13
Journal of customer behaviour
13
Marketing science
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business-to-Business-Marketing
11
European journal of marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
The Oxford handbook of strategic sales and sales management
11
The journal of services marketing
11
Business horizons
10
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Source
All
ECONIS (ZBW)
4,088
Other ZBW resources
2
BASE
1
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231
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240
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231
Toward addressing customer migration : measuring B2B salespersons' perceptions of customer ownership
Fergurson, J. Ricky
;
Marshall, Greg W.
;
Pelton, Lou E.
- In:
The journal of business & industrial marketing
39
(
2024
)
10
,
pp. 2057-2069
Persistent link: https://www.econbiz.de/10015095021
Saved in:
232
Ambicultural sensitivity and relational embeddedness in fostering
B
2
B
relationship
Saragih, Harriman Samuel
- In:
The journal of business & industrial marketing
39
(
2024
)
10
,
pp. 2123-2139
Persistent link: https://www.econbiz.de/10015095034
Saved in:
233
Industry 4.0 readiness : the impact of effective implementation of I4.0 on marketing performance
Raj, Rohit
;
Kumar, Vimal
;
Sharma, Nagendra Kumar
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
10
,
pp. 2140-2154
Persistent link: https://www.econbiz.de/10015095035
Saved in:
234
Demystifying customer engagement in B2B markets
Srivastava, Mukta
;
Sivaramakrishnan, Sreeram
;
Pandey, Neeraj
- In:
The journal of business & industrial marketing
39
(
2024
)
11
,
pp. 2364-2385
Persistent link: https://www.econbiz.de/10015095341
Saved in:
235
Sustainable energy supply transition : the value of hydrogen for business customers
Leszczyński, Grzegorz
;
De-León Almaraz, Sofía
- In:
The journal of business & industrial marketing
39
(
2024
)
11
,
pp. 2478-2496
Persistent link: https://www.econbiz.de/10015095385
Saved in:
236
Impact of commitment misperception on channel conflict
Pang, Fanglan
;
Wei, Ruifeng
;
Zhuang, Guijun
- In:
The journal of business & industrial marketing
39
(
2024
)
11
,
pp. 2519-2529
Persistent link: https://www.econbiz.de/10015095393
Saved in:
237
Editorial: business-to-business marketing: imagining something different
Purchase, Sharon
;
Medlin, Christopher J.
- In:
The journal of business & industrial marketing
39
(
2024
)
3
,
pp. 441-446
Persistent link: https://www.econbiz.de/10015078795
Saved in:
238
B2B supply chain risk measurement systems : a SCOR perspective
Guillot, Romane
;
Dubey, Rameshwar
;
Kumari, Sushma
- In:
The journal of business & industrial marketing
39
(
2024
)
3
,
pp. 553-567
Persistent link: https://www.econbiz.de/10015078807
Saved in:
239
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
240
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
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