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  • Search: subject:"B2B relationship"
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Year of publication
Subject
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B-to-B-Marketing 4,087 Business-to-business marketing 4,087 Lieferantenmanagement 1,956 Supplier relationship management 1,956 Beziehungsmarketing 1,089 Relationship marketing 1,088 Marketingmanagement 515 Marketing management 507 Electronic Commerce 415 E-commerce 409 Theory 344 Theorie 342 Salespeople 336 Verkaufspersonal 336 Verkauf 331 Selling 324 Consumer behaviour 315 Konsumentenverhalten 315 Brand management 312 Markenführung 312 Deutschland 306 Germany 303 Marketing 277 Business network 275 Unternehmensnetzwerk 275 Business-to-Business-Marketing 262 Customer value 230 Kundenwert 230 B2B 213 Social Web 213 Social web 213 Betriebliche Wertschöpfung 198 Value creation 198 Customer satisfaction 197 Kundenzufriedenheit 197 Bundling strategy 186 Leistungsbündel 186 Lieferkette 184 Supply chain 184 Customer integration 181
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Online availability
All
Undetermined 1,592 Free 420 CC license 33
Type of publication
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Article 2,950 Book / Working Paper 1,133 Journal 8
Type of publication (narrower categories)
All
Article in journal 2,395 Aufsatz in Zeitschrift 2,395 Aufsatz im Buch 489 Book section 489 Hochschulschrift 323 Thesis 259 Graue Literatur 153 Non-commercial literature 153 Case study 122 Fallstudie 122 Collection of articles of several authors 113 Sammelwerk 113 Bibliografie enthalten 94 Bibliography included 94 Arbeitspapier 66 Working Paper 66 Aufsatzsammlung 52 Lehrbuch 50 Textbook 42 Ratgeber 28 Guidebook 24 Conference paper 19 Konferenzbeitrag 19 Konferenzschrift 13 Handbook 12 Handbuch 12 Collection of articles written by one author 10 Sammlung 10 Conference proceedings 8 Festschrift 8 Reprint 8 Systematic review 5 Übersichtsarbeit 5 Interview 4 Bibliografie 3 Fallstudiensammlung 3 Glossar enthalten 3 Glossary included 3 Forschungsbericht 2 Market information 2
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Language
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English 3,241 German 845 French 6 Polish 4 Swedish 2 Undetermined 1
Author
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Kleinaltenkamp, Michael 54 Backhaus, Klaus 35 Svensson, Göran 28 Lindgreen, Adam 26 Homburg, Christian 23 Di Benedetto, C. Anthony 22 Johnston, Wesley J. 22 Henneberg, Stephan 21 Naudé, Peter 21 Woodside, Arch G. 21 Ulaga, Wolfgang 20 Kowalkowski, Christian 18 Geiger, Ingmar 17 Hinterhuber, Andreas 17 Voeth, Markus 17 Sharma, Arun 16 Baumgarth, Carsten 15 Jacob, Frank 15 Keränen, Joona 15 Terho, Harri 15 Grewal, Rajdeep 14 Ivens, Björn Sven 14 Lilien, Gary L. 14 Agnihotri, Raj 13 Cova, Bernard 13 Hofmaier, Richard 13 Mora Cortez, Roberto 13 Rangarajan, Deva 13 Schmitz, Christian 13 Sridhar, Shrihari 13 Weiber, Rolf 13 Høgevold, Nils M. 12 Kumar, V. 12 La Rocca, Antonella 12 Plinke, Wulff 12 Snehota, Ivan 12 Brennan, Ross 11 Brown, Brian P. 11 Christodoulides, George 11 Corsaro, Daniela 11
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Institution
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Springer Fachmedien Wiesbaden 38 Verlag Dr. Kovač 8 Springer Gabler <Firma> 7 De Gruyter Oldenbourg 4 American Marketing Association 2 Centre of Business Analysis and Research 2 European Association for Industrial Marketing Research 2 European Parliament / Directorate-General for Internal Policies of the Union 2 F.A.Z.-Institut für Management-, Markt- und Medieninformationen 2 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 2 Gesellschaft Entwicklung, Konstruktion, Vertrieb 2 Haufe-Lexware GmbH & Co. KG 2 Infoteam Sales Process Consulting 2 International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai> 2 Karlsruher Institut für Technologie 2 Technische Universität Braunschweig 2 University of Madras / Department of Commerce 2 Universität Mannheim 2 epubli GmbH 2 AMA Winter Academic Conference <2020, San Diego, Calif.> 1 BDW, Deutscher Kommunikationsverband 1 Bayerischer Industrie- und Handelskammertag 1 Books on Demand GmbH <Norderstedt> 1 CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales 1 Capgemini Invent <Firma> 1 Center Data 1 Consumers, Health, Agriculture and Food Executive Agency 1 Cross Cultural Business Conference <2014, Steyr> 1 Deutsche Universität für Verwaltungswissenschaften Speyer 1 Dr. Rainer Hampp <Firma> 1 Ecorys 1 Edward Elgar Publishing 1 Eric Cuvillier <Firma> 1 Erich Schmidt Verlag 1 Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen 1 Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU 1 Europäische Kommission / Generaldirektion Wettbewerb 1 FOM-Hochschule für Oekonomie & Management 1 Fraunhofer-Gesellschaft 1 Freie Universität Berlin 1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms 734 The journal of business & industrial marketing 306 Journal of business-to-business marketing 145 Journal of business research : JBR 129 SpringerLink / Bücher 70 Handbook of business-to-business marketing 35 Journal of marketing 32 Journal of the Academy of Marketing Science 29 Springer eBook Collection 29 B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice 27 Research 23 The journal of personal selling & sales management : JPSSM 21 Journal of personal selling & sales management : JPSSM 20 Field guide to case study research in business-to-business marketing and purchasing 19 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 19 Gabler Edition Wissenschaft 18 Harvard-Business-Manager : das Wissen der Besten 18 Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing 17 Marketing intelligence & planning 16 Harvard business review : HBR 15 Innovation in pricing : contemporary theories and best practices 15 Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen 15 Springer eBook Collection / Business and Economics 15 European journal of marketing : EJM 14 Europäische Hochschulschriften / 5 13 Journal of customer behaviour 13 Marketing science 13 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 12 Journal of business market management : JBM 12 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 12 Journal of strategic marketing 12 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 12 essentials 12 Business-to-Business-Marketing 11 European journal of marketing 11 Journal of marketing management : MM 11 Journal of marketing theory and practice 11 The Oxford handbook of strategic sales and sales management 11 The journal of services marketing 11 Business horizons 10
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Source
All
ECONIS (ZBW) 4,088 Other ZBW resources 2 BASE 1
Showing 311 - 320 of 4,091
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Salespeople and teams as stakeholder and knowledge managers : a service-ecosystem, co-creation, crossing-points perspective on key outcomes
Plouffe, Christopher R.; DeCarlo, Thomas E.; Fergurson, … - In: European journal of marketing 58 (2024) 3, pp. 704-732
Persistent link: https://www.econbiz.de/10015047332
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Salesperson motivation, compensation, training and deployment within the sales ecosystem
Lastner, Matthew M.; Locander, David A.; Pimentel, Michael - In: European journal of marketing 58 (2024) 3, pp. 812-841
Persistent link: https://www.econbiz.de/10015047344
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The influence of network understanding on value creation in business relationships
Munksgaard, Kristin B.; Abrahamsen, Morten H.; … - In: European journal of marketing 58 (2024) 4, pp. 928-951
Persistent link: https://www.econbiz.de/10015047348
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Theories of digital platforms for supply chain management : a systematic literature review
Culotta, Carina; Blome, Constantin; Henke, Michael - In: International journal of physical distribution and … 54 (2024) 5, pp. 449-475
Persistent link: https://www.econbiz.de/10015047577
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Building effective inside-outside sales rep dyads : a collaboration perspective
Shi, Huanhuan; Sridhar, Shrihari; Grewal, Rajdeep - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 835-858
Persistent link: https://www.econbiz.de/10015047985
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Multichannel discount spillover in B2B markets
Crecelius, Andrew T.; Lawrence, Justin M.; Palmatier, … - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 1086-1106
Persistent link: https://www.econbiz.de/10015048131
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Automating the B2B salesperson pricing decisions : a human-machine hybrid approach
Karlinsky-Shichor, Yael; Netzer, Oded - In: Marketing science 43 (2024) 1, pp. 138-157
Persistent link: https://www.econbiz.de/10014470128
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Influence of substantive corporate social responsibility attribution on salespeople's value-based selling : a resource perspective
Yan, Aimin; Jiang, Biyun; Zang, Zhimei - In: Chinese management studies 18 (2024) 2, pp. 375-404
Persistent link: https://www.econbiz.de/10014483354
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What drives business-to-business brands to be conscientious?
Guzman, Francisco; Ahmad, Fayez; Johnson, Ross W. - In: The journal of product & brand management 33 (2024) 1, pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
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SEP's marketing strategies to adapt to changing environment : the case of Fischer™
Li, Xinshi; Yuan, Ruizhi - In: Sharing Economy Platforms : A Casebook for …, (pp. 7-20). 2024
Persistent link: https://www.econbiz.de/10015102062
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