Prioritization of Business-to-Business International Internet Marketing Critical Success Factors (B2B IIM CSFs) has a high impact on internet business management. This study aims to evaluate and rank the high-cited B2B IIM CSFs that are determined by Riyad (2002). We apply Fuzzy Analytic...

While a growing number of consumer market studies reveal that price image is strategically important for the retailers who own it, no study has explored the role of price image in the business market. The Resource-based view (RBV) framework is used to fill a gap in the extant literature by...

This research study explored the relationship between corporate social responsibility (CSR) and brand equity, within business-to-business (B2B) group health insurance service firms. Since its inception as a business concept, CSR has been thought of as an exercise in being a good corporate...

Multi-channel sales strategies have become common due to the usage of advanced information technologies. Yet, how one trading mechanism can influence the outcome of another, especially in the B2B market, is largely underexplored. This paper investigates the effect of price and quantity...

The brand value building and management marketing strategy forms the immanent part of an optimally conceived competitive strategy of companies, regardless of whether they operate in consumer (B2C) or business-oriented (B2B) markets. In practice, however, there is often an interpretive confusion...

This study, based on a real problem in the industrial gas business, examines product bundling under B2B relations with two unique customer behavioral characteristics: (i) customers' discount expectation on products increases with the magnitude of the business offered to the seller, and (ii) they...

While the benefits and advantages of using renewable energies are remarkable, and their prices have been decreasing dramatically and are expected to fall further, the diffusion and adoption of renewable energies still lag fossil energies. This paper improves our understanding regarding the role...

Communication between seller and buyer is done through multiple channels. There are multiple ways to use technical media and channel selection to create more information, but does this lead to a better performance of a firm? Research on the impact of different marketing channels in the industry...

The purpose of this exploratory research is to contribute to the lack of empirical research exploring techniques and protocols that can be used to measure the level of value obtained from using these technologies in the various marketing processes and in a business-to-business (B2B) context. By...

Building a relationship with the maritime supply chain partners is considered imperative for organisations to survive and remain competitive. Yet, several studies that examined the maritime supply chain have not adequately explored nor assessed the relationship constructs that impacts maritime...