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Search: subject:"B2B relationship"
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Subject
All
B-to-B-Marketing
4,086
Business-to-business marketing
4,086
Lieferantenmanagement
1,956
Supplier relationship management
1,956
Beziehungsmarketing
1,089
Relationship marketing
1,088
Marketingmanagement
515
Marketing management
507
Electronic Commerce
415
E-commerce
409
Theory
344
Theorie
342
Salespeople
336
Verkaufspersonal
336
Verkauf
331
Selling
324
Consumer behaviour
315
Konsumentenverhalten
315
Brand management
312
Markenführung
312
Deutschland
305
Germany
302
Marketing
277
Business network
275
Unternehmensnetzwerk
275
Business-to-Business-Marketing
262
Customer value
230
Kundenwert
230
B2B
213
Social Web
213
Social web
213
Betriebliche Wertschöpfung
198
Value creation
198
Customer satisfaction
197
Kundenzufriedenheit
197
Bundling strategy
186
Leistungsbündel
186
Lieferkette
184
Supply chain
184
Customer integration
181
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Online availability
All
Undetermined
1,592
Free
419
CC license
33
Type of publication
All
Article
2,950
Book / Working Paper
1,133
Journal
7
Type of publication (narrower categories)
All
Article in journal
2,395
Aufsatz in Zeitschrift
2,395
Aufsatz im Buch
489
Book section
489
Hochschulschrift
323
Thesis
259
Graue Literatur
153
Non-commercial literature
153
Case study
122
Fallstudie
122
Collection of articles of several authors
113
Sammelwerk
113
Bibliografie enthalten
94
Bibliography included
94
Arbeitspapier
66
Working Paper
66
Aufsatzsammlung
52
Lehrbuch
50
Textbook
42
Ratgeber
28
Guidebook
24
Conference paper
19
Konferenzbeitrag
19
Konferenzschrift
13
Handbook
12
Handbuch
12
Collection of articles written by one author
10
Sammlung
10
Conference proceedings
8
Festschrift
8
Reprint
8
Systematic review
5
Übersichtsarbeit
5
Interview
4
Bibliografie
3
Fallstudiensammlung
3
Glossar enthalten
3
Glossary included
3
Forschungsbericht
2
Adressbuch
1
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Language
All
English
3,241
German
844
French
6
Polish
4
Swedish
2
Undetermined
1
Author
All
Kleinaltenkamp, Michael
54
Backhaus, Klaus
35
Svensson, Göran
28
Lindgreen, Adam
26
Homburg, Christian
23
Di Benedetto, C. Anthony
22
Johnston, Wesley J.
22
Henneberg, Stephan
21
Naudé, Peter
21
Woodside, Arch G.
21
Ulaga, Wolfgang
20
Kowalkowski, Christian
18
Geiger, Ingmar
17
Hinterhuber, Andreas
17
Voeth, Markus
17
Sharma, Arun
16
Baumgarth, Carsten
15
Jacob, Frank
15
Keränen, Joona
15
Terho, Harri
15
Grewal, Rajdeep
14
Ivens, Björn Sven
14
Lilien, Gary L.
14
Agnihotri, Raj
13
Cova, Bernard
13
Hofmaier, Richard
13
Mora Cortez, Roberto
13
Rangarajan, Deva
13
Schmitz, Christian
13
Sridhar, Shrihari
13
Weiber, Rolf
13
Høgevold, Nils M.
12
Kumar, V.
12
La Rocca, Antonella
12
Plinke, Wulff
12
Snehota, Ivan
12
Brennan, Ross
11
Brown, Brian P.
11
Christodoulides, George
11
Corsaro, Daniela
11
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Institution
All
Springer Fachmedien Wiesbaden
38
Verlag Dr. Kovač
8
Springer Gabler <Firma>
7
De Gruyter Oldenbourg
4
American Marketing Association
2
Centre of Business Analysis and Research
2
European Association for Industrial Marketing Research
2
European Parliament / Directorate-General for Internal Policies of the Union
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Haufe-Lexware GmbH & Co. KG
2
Infoteam Sales Process Consulting
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Karlsruher Institut für Technologie
2
Technische Universität Braunschweig
2
University of Madras / Department of Commerce
2
Universität Mannheim
2
epubli GmbH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
BDW, Deutscher Kommunikationsverband
1
Bayerischer Industrie- und Handelskammertag
1
Books on Demand GmbH <Norderstedt>
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Capgemini Invent <Firma>
1
Center Data
1
Consumers, Health, Agriculture and Food Executive Agency
1
Cross Cultural Business Conference <2014, Steyr>
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Dr. Rainer Hampp <Firma>
1
Ecorys
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Erich Schmidt Verlag
1
Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäische Kommission / Generaldirektion Wettbewerb
1
FOM-Hochschule für Oekonomie & Management
1
Fraunhofer-Gesellschaft
1
Freie Universität Berlin
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
734
The journal of business & industrial marketing
306
Journal of business-to-business marketing
145
Journal of business research : JBR
129
SpringerLink / Bücher
70
Handbook of business-to-business marketing
35
Journal of marketing
32
Journal of the Academy of Marketing Science
29
Springer eBook Collection
29
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
The journal of personal selling & sales management : JPSSM
21
Journal of personal selling & sales management : JPSSM
20
Field guide to case study research in business-to-business marketing and purchasing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Springer eBook Collection / Business and Economics
15
European journal of marketing : EJM
14
Europäische Hochschulschriften / 5
13
Journal of customer behaviour
13
Marketing science
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business-to-Business-Marketing
11
European journal of marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
The Oxford handbook of strategic sales and sales management
11
The journal of services marketing
11
Business horizons
10
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Source
All
ECONIS (ZBW)
4,087
Other ZBW resources
2
BASE
1
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461
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470
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461
The quality of case studies on new product development : state of the art and future prospects
Wang, Jinfeng
;
Zhang, Luyao
;
Lin, Kuo-Yi
;
Feng, Lijie
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1447-1464
Persistent link: https://www.econbiz.de/10014314130
Saved in:
462
The role of supply chain resilience and absorptive capacity in the relationship between marketing-supply chain management alignment and firm performance : a moderated-mediation analysis
Salam, Mohammad Asif
;
Bajaba, Saleh
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1545-1561
Persistent link: https://www.econbiz.de/10014314142
Saved in:
463
Critical incidents and dissatisfaction in B2B relationships : an appraisal theory analysis
Pascual-Nebreda, Laura
;
Cabanelas, Pablo
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1574-1586
Persistent link: https://www.econbiz.de/10014314146
Saved in:
464
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
465
Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
Saved in:
466
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
467
Market amplification or transformation? : the role of industry analysts in spreading WOM in B2B
Cowan, Kirsten
;
Palo, Teea
;
Chapple, Duncan
;
Zhang, Yiwei
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1623-1638
Persistent link: https://www.econbiz.de/10014314176
Saved in:
468
How social media use enhances salesperson performance
Franck, Romain
;
Damperat, Maud
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1720-1737
Persistent link: https://www.econbiz.de/10014314205
Saved in:
469
Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725
Saved in:
470
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
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