Search Results - subject:"B2B relationships"

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Transitioning to artificial intelligence-based key account management : a critical assessment

Prior, Daniel; Marcos Cuevas, Javier - In: Industrial marketing management : the international … 126 (2025), pp. 72-84

Persistent link: https://www.econbiz.de/10015395443

Training clients in digital marketing : the key to a feel-good B2B relationship with SMEs

Sutherland, Karen; Mulcahy, Rory; Burgess, Jacqueline; … - In: Industrial marketing management : the international … 127 (2025), pp. 148-163

Persistent link: https://www.econbiz.de/10015431704

Precursors and outcomes of perceived value in B2B banking services : a nomological framework

Zietsman, Mariëtte Louise; Mostert, Pierre; Svensson, … - In: Journal of relationship marketing : innovations and … 22 (2023) 4, pp. 330-353

Persistent link: https://www.econbiz.de/10014422300

Genuine small talk, rapport, and negotiation outcomes in B2B relationship

Saragih, Harriman Samuel - In: The journal of business & industrial marketing 40 (2025) 1, pp. 84-100

Persistent link: https://www.econbiz.de/10015206981

How retailers change ordering strategies when suppliers go direct

Crombrugge, Michiel van; Breugelmans, Els; Gryseels, Femke - 2025

Persistent link: https://www.econbiz.de/10015374208

Role of supply chain resilience capacity in Chinese auto business relationships during disruption

Balakrishnan, A. S.; Suresh, Jayshree; Harindranath, R. M. - In: International journal of enterprise network management … 15 (2024) 2, pp. 159-189

Persistent link: https://www.econbiz.de/10015060719

Relationship synergy : How B2B strategies have evolved with market changes

In: Strategic Direction 39 (2023) 8, pp. 24-25

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...

Persistent link: https://www.econbiz.de/10015012850

Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers

Cheng, Zixuan Mia; Plangger, Kirk; Cai, Feng; Campbell, … - In: European journal of marketing 57 (2023) 3, pp. 718-744

Persistent link: https://www.econbiz.de/10014226003

The dark side of the media agency industry : value destruction and co-destruction in a B2B context

Herfort, Melanie; Kunz, Reinhard E.; Düren, Petra - In: Journal of media business studies 20 (2023) 2, pp. 182-203

Persistent link: https://www.econbiz.de/10014235004

Developing an alternative approach to the measurement of B2B relationship health

Bignoux, Stephane; Gray, David; Booth, Anna Tudehope - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 2066-2092

Persistent link: https://www.econbiz.de/10014430203

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