This study aims to resolve the difficult problem of manufacturers’ service outsourcing strategy decision-making, with services divided into two types: hygienic and motivational. We build a value creation model for the manufacturer, service contractor, and customer under different outsourcing...

Professional service firms (PSFs) such as management consulting, law, accounting, investment banking, architecture, advertising and home-repair companies provide services for complicated turnkey projects. The firm bids for a project and, if successful in the bid, assigns employees to work on the...