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Search: subject:"B2B solution selling process"
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B-to-B-Marketing
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B2B sales relationships
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B2B solution selling process
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Bundling strategy
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Business-to-business marketing
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Communication
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Digital communication
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Digitalisierung
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Digitization
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E-commerce
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Electronic Commerce
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Kommunikation
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Leistungsbündel
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Lieferantenmanagement
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Relationship marketing
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Selling
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Supplier relationship management
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Value Creation
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Value creation
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Verkauf
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Julkunen, Saara
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Koponen, Jonna
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Nordic journal of business : NJB
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Understanding value creation through digital and in-person communication in solution selling process
Julkunen, Saara
;
Koponen, Jonna
;
Nickell, David
- In:
Nordic journal of business : NJB
71
(
2022
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10013327278
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