Ioana, Adrian; Mirea, Vasile; Balescu, Cezar - In: The AMFITEATRU ECONOMIC journal 11 (2009) 26, pp. 270-276
For each product or service, the area of the circle represents the value of its sales. The BCG (Boston Consulting Group) matrix thus offers a very useful map of the organization's service strengths and weaknesses, at least in terms of current profitability, as well as the likely cash flows. The...
