Search Results - subject:"BRAND IDENTITY"

Defining the identity-image gap : an analysis of a collective wine brand

Spiga, Antonio; Cardebat, Jean-Marie - In: International journal of wine business research 36 (2024) 1, pp. 40-60

Persistent link: https://www.econbiz.de/10014484087

Athlete brand congruence as a measure to evaluate brand identity and image fit

Sotiriadou, Popi; Linsner, Annika; Hallmann, Kirstin; … - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 47-57

Persistent link: https://www.econbiz.de/10015327208

Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis

Brand, Lars; Anderski, Matthias; Ströbel, Tim - In: The journal of brand management : an international journal 32 (2025) 2, pp. 150-165

Persistent link: https://www.econbiz.de/10015330590

Strategic agility in the B2B sharing economy ecosystem of emerging economies : empirical insights from the Middle East

Abdalla, Samar; Amankwah-Amoah, Joseph; Khan, Zaheer; … - In: Industrial marketing management : the international … 125 (2025), pp. 431-445

Persistent link: https://www.econbiz.de/10015331975

Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand

Shams, S. M. Riad; Chatterjee, Sheshadri; Chaudhuri, Ranjan - In: Journal of business research : JBR 179 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014555890

Unveiling the controversies of brand identity management : a holistic framework for global B2B companies through a hybrid systematic literature review and interpretive structural m...

Amoozad Mahdiraji, Hannan; Kamardi, AliAsghar Abbasi; … - In: Industrial marketing management : the international … 121 (2024), pp. 179-197

Persistent link: https://www.econbiz.de/10015121127

Artification-based philanthropy at Ornellaia: "Vendemmia d'artista" supports the "Mind's Eye" program of the Guggenheim Museum

Cito, Maria Cristina; Veronesi, Vittoria - In: Journal of philanthropy and marketing 29 (2024) 4, pp. 1-7

Persistent link: https://www.econbiz.de/10015210540

Artification in the industrial sector : exploring Florim Ceramiche's integration of art into business

Ricci, Alessandra; Massara, Francesco; De Matteo, Francesco - In: Journal of philanthropy and marketing 29 (2024) 4, pp. 1-10

Persistent link: https://www.econbiz.de/10015210550

Determinants of loyalty in destination branding : perspective from supply side

Chao, Emmanuel - In: Cogent business & management 11 (2024) 1, pp. 1-15

The Tourism sector has become increasingly competitive globally, and destination branding has emerged as one of the strategic tools for establishing a competitive edge. This study attempted to discover the determinants of loyalty in destination branding from the supply side perspective. This...

Persistent link: https://www.econbiz.de/10014524872

A proposed brand architecture model for UK fashion brands

Rashid, Arooj; Spry, Louise; Pich, Christopher - In: The journal of brand management : an international journal 31 (2024) 5, pp. 516-528

Persistent link: https://www.econbiz.de/10015192451