The formal features of a retail business unit are subject to permanent changes. Starting from the detected regularities therein, this paper‘s objective is to enrich an informat ional basis for a detection of new, more adequate forms. The paper initially analyzes the formal features of retail...

Рассматривается необходимость разработки маркетинговой стратегии выхода предприятий на международные рынки для достижения поставленных целей.

The international strategic management facilitates the development of the international strategies that shape a large context for reaching the main goals of a multinational company. At a conceptual level, there are many similarities between designing a strategy that could be used only in one...

The Republic of Moldova continues to swing between East and West, including in its intentions of economic integration. In this context, the paper argues the importance of the European vector of Moldova’s strategic orientation and acceleration; as a prerequisite of this process is considered...

Highly developed countries, which are similar to Croatia by size and population, highlight the importance of small and medium-sized enterprises (SMEs) as holders of export activities and key factors in raising the competitiveness of the entire economy. In this paper authors research the concept...