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  • Search: subject:"BUSINESS RELATIONSHIP"
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Year of publication
Subject
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B-to-B-Marketing 4,256 Business-to-business marketing 4,256 Lieferantenmanagement 2,094 Supplier relationship management 2,094 Beziehungsmarketing 1,139 Relationship marketing 1,138 Marketingmanagement 547 Marketing management 539 Electronic Commerce 442 E-commerce 436 Theory 353 Theorie 351 Salespeople 350 Verkaufspersonal 350 Verkauf 343 Selling 336 Consumer behaviour 326 Konsumentenverhalten 326 Brand management 324 Markenführung 324 Deutschland 305 Germany 302 Business network 301 Unternehmensnetzwerk 301 Marketing 300 Business-to-Business-Marketing 264 Customer value 237 Kundenwert 237 B2B 226 Social Web 217 Social web 217 Customer satisfaction 206 Kundenzufriedenheit 206 Betriebliche Wertschöpfung 204 Value creation 204 Confidence 196 Lieferkette 196 Supply chain 196 Vertrauen 196 Bundling strategy 194
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Online availability
All
Undetermined 1,764 Free 478 CC license 39
Type of publication
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Article 3,186 Book / Working Paper 1,170 Journal 7
Type of publication (narrower categories)
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Article in journal 2,509 Aufsatz in Zeitschrift 2,509 Aufsatz im Buch 509 Book section 509 Hochschulschrift 323 Thesis 262 Graue Literatur 156 Non-commercial literature 156 Case study 122 Fallstudie 122 Collection of articles of several authors 114 Sammelwerk 114 Bibliografie enthalten 94 Bibliography included 94 Working Paper 72 Arbeitspapier 69 Aufsatzsammlung 54 Lehrbuch 50 Textbook 42 Ratgeber 28 Guidebook 24 Conference paper 22 Konferenzbeitrag 22 Konferenzschrift 13 Handbook 12 Handbuch 12 Collection of articles written by one author 10 Sammlung 10 Conference proceedings 8 Festschrift 8 Reprint 8 research-article 7 Systematic review 5 Übersichtsarbeit 5 Interview 4 Bibliografie 3 Fallstudiensammlung 3 Glossar enthalten 3 Glossary included 3 Forschungsbericht 2
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Language
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English 3,489 German 851 Undetermined 19 French 5 Polish 4 Swedish 2 Spanish 1
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Author
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Kleinaltenkamp, Michael 55 Backhaus, Klaus 35 Svensson, Göran 31 Lindgreen, Adam 29 Di Benedetto, C. Anthony 24 Homburg, Christian 24 Johnston, Wesley J. 22 Ulaga, Wolfgang 22 Woodside, Arch G. 22 Henneberg, Stephan 21 Naudé, Peter 21 Kowalkowski, Christian 20 Geiger, Ingmar 17 Hinterhuber, Andreas 17 Voeth, Markus 17 Grewal, Rajdeep 16 Lilien, Gary L. 16 Sharma, Arun 16 Terho, Harri 16 Baumgarth, Carsten 15 Cova, Bernard 15 Jacob, Frank 15 Keränen, Joona 15 Rangarajan, Deva 15 Agnihotri, Raj 14 Ivens, Björn Sven 14 Kumar, V. 14 Mora Cortez, Roberto 14 Schmitz, Christian 14 Sridhar, Shrihari 14 Hofmaier, Richard 13 Høgevold, Nils M. 13 La Rocca, Antonella 13 Snehota, Ivan 13 Weiber, Rolf 13 Brennan, Ross 12 Eggert, Andreas 12 Koporcic, Nikolina 12 Pepels, Werner 12 Plinke, Wulff 12
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Institution
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Springer Fachmedien Wiesbaden 38 Verlag Dr. Kovač 8 Springer Gabler <Firma> 7 De Gruyter Oldenbourg 4 Haufe-Lexware GmbH & Co. KG 3 American Marketing Association 2 Centre of Business Analysis and Research 2 European Association for Industrial Marketing Research 2 European Parliament / Directorate-General for Internal Policies of the Union 2 F.A.Z.-Institut für Management-, Markt- und Medieninformationen 2 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 2 Gesellschaft Entwicklung, Konstruktion, Vertrieb 2 Infoteam Sales Process Consulting 2 International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai> 2 Karlsruher Institut für Technologie 2 Manchester Business School 2 Technische Universität Braunschweig 2 University of Madras / Department of Commerce 2 Universität Mannheim 2 epubli GmbH 2 AMA Winter Academic Conference <2020, San Diego, Calif.> 1 BDW, Deutscher Kommunikationsverband 1 Bayerischer Industrie- und Handelskammertag 1 Books on Demand GmbH <Norderstedt> 1 CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales 1 Capgemini Invent <Firma> 1 Center Data 1 College of Law and Business 1 Consumers, Health, Agriculture and Food Executive Agency 1 Cross Cultural Business Conference <2014, Steyr> 1 Deutsche Universität für Verwaltungswissenschaften Speyer 1 Dr. Rainer Hampp <Firma> 1 Duncker & Humblot 1 Ecorys 1 Edward Elgar Publishing 1 Eric Cuvillier <Firma> 1 Erich Schmidt Verlag 1 Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen 1 Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU 1 Europäische Kommission / Generaldirektion Wettbewerb 1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms 758 The journal of business & industrial marketing 308 Journal of business-to-business marketing 153 Journal of business research : JBR 140 Handbook of business-to-business marketing 90 SpringerLink / Bücher 70 Journal of marketing 33 Journal of the Academy of Marketing Science 31 Springer eBook Collection 29 B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice 27 Journal of personal selling & sales management : JPSSM 23 Research 23 The journal of personal selling & sales management : JPSSM 21 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 20 Field guide to case study research in business-to-business marketing and purchasing 19 Gabler Edition Wissenschaft 18 Harvard-Business-Manager : das Wissen der Besten 18 Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing 17 Marketing intelligence & planning 16 European journal of marketing : EJM 15 Harvard business review : HBR 15 Innovation in pricing : contemporary theories and best practices 15 Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen 15 Springer eBook Collection / Business and Economics 15 Journal of strategic marketing 14 Marketing science 14 Europäische Hochschulschriften / 5 13 Journal of customer behaviour 13 European journal of marketing 12 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 12 Journal of business market management : JBM 12 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 12 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 12 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 12 essentials 12 Business horizons 11 Business-to-Business-Marketing 11 Journal of marketing management : MM 11 Journal of marketing theory and practice 11 Psychology & marketing 11
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Source
All
ECONIS (ZBW) 4,316 RePEc 22 Other ZBW resources 9 USB Cologne (business full texts) 8 BASE 4 EconStor 4
Showing 81 - 90 of 4,363
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Managing digitalized touchpoints in B2B customer journeys
Lundin, Lisa; Kindström, Daniel - In: Industrial marketing management : the international … 121 (2024), pp. 88-99
Persistent link: https://www.econbiz.de/10015121122
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From acquisition to retention : a single case study exploring the adaptation of customer value propositions in a subscription business
Elgeti, Laura; Kleinaltenkamp, Michael; Prohl-Schwenke, … - In: Journal of service management research : SMR 8 (2024) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10015149481
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An integrative framework to driver innovation among dairy actors
Bonamigo, Andrei; Lopes, Ana Carolina Custódio; … - In: International journal of innovation : IJI journal 12 (2024) 1, pp. 1-58
Persistent link: https://www.econbiz.de/10014548292
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The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris; Roper, Stuart; Ashman, Rachel - In: Journal of business research : JBR 174 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
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A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros; Almoraish, Ahmed - In: Journal of business research : JBR 177 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
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Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K. - In: Industrial marketing management : the international … 119 (2024), pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
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Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar; Akareem, Husain Salilul; … - In: Industrial marketing management : the international … 119 (2024), pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
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Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas; Klein, Jan F.; Merfeld, Katrin - In: Industrial marketing management : the international … 119 (2024), pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
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Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna; Metsola, Jaakko; Salin, Lotta; … - In: Industrial marketing management : the international … 119 (2024), pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
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Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.; Ivens, Björn Sven; Kutschma, … - In: Industrial marketing management : the international … 119 (2024), pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
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