Parnell, John A.; Troilo, Michael L.; Dobbelstein, Thomas - In: South African journal of business management 55 (2024) 1, pp. 1-11
Purpose: This study seeks to discover how a firm's size and its use of both market and non-market strategies (MS and NMS) impact firm performance in South Africa. Design/methodology/approach: We used the Prolific platform to gather survey data from 247 executives and managers across the country...