Niven, Paul R. - 2014 - Online-Ausg.
Balanced Scorecard Evolution; Contents; Preface; LOOKING BACK AND LOOKING AHEAD; HOW IS THIS BOOK DIFFERENT?; WHO WILL … BENEFIT FROM THIS BOOK?; HOW THE BOOK IS ORGANIZED; Acknowledgments; Chapter 1 What Exactly Is a Balanced Scorecard?; ORIGINS …, AND A BRIEF HISTORY, OF THE BALANCED SCORECARD; BALANCED SCORECARD PERSPECTIVES; Customer Perspective; Internal Process …