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IEEE transactions on engineering management : EM
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Leveraging O2O commerce for product promotion : an empirical investigation in mainland China
Phang, Chee Wei
;
Tan, Chuan-Hoo
;
Sutanto, Juliana
; …
- In:
IEEE transactions on engineering management : EM
61
(
2014
)
4
,
pp. 623-632
Persistent link: https://www.econbiz.de/10010461252
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