initiative. The OMJ team has worked diligently to test the Base of the Pyramid model and develop the OMJ portfolio, and from that …

units of analysis. Case studies are about the base-of-the-pyramid (BoP) initiatives, during which all organizations are …

tapping into the emerging base-of-the-pyramid markets. Design/methodology/approach This study uses a qualitative, multi …-case research design with 20 organizations tapping into the water market at the base-of-the-pyramid. Findings This paper explores … their business models financially more sustainable in base-of-the-pyramid markets. Social implications The water sector …

base-of-the-pyramid markets. Design/methodology/approach Case study was conducted through an engaged scholarship approach …

targeting the basic needs of the base of the pyramid (BoP) segment. A case study of an organization offering clean energy …