Search Results - subject:"Base of the Pyramid"

Corporate social entrepreneurship in India

Agrawal, Anirudh; Sahasranamam, Sreevas - In: South Asian Journal of Global Business Research 5 (2016) 2, pp. 214-233

Purpose – The purpose of this paper is to analyze how corporations create social and economic value through corporate social entrepreneurial activities. Design/methodology/approach – This paper employs a multiple case study approach. The selected cases cover companies that have a clear...

Persistent link: https://www.econbiz.de/10015005877

Billions of impoverished people deserve to be better served : A call to action for the service research community

Fisk, Raymond P P.; Anderson, Laurel; Bowen, David E.; … - In: Journal of Service Management 27 (2016) 1, pp. 43-55

known as the base of the pyramid (BoP) is essential. There are myths about the BoP that need to be dispelled and there is a …

Persistent link: https://www.econbiz.de/10014894597

Entering the base of the pyramid market in India : A corporate social entrepreneurship perspective

Tasavori, Misagh; Ghauri, Pervez N.; Zaefarian, Reza - In: International Marketing Review 33 (2016) 4, pp. 555-579

corporations (MNCs) to the base of the pyramid (BoP). The authors employ the corporate social entrepreneurship (CSE) perspective to …

Persistent link: https://www.econbiz.de/10014828225

Understanding the challenges and strategic actions of social entrepreneurship at base of the pyramid

Goyal, Sandeep; Sergi, Bruno S.; Jaiswal, Mahadeo P. - In: Management Decision 54 (2016) 2, pp. 418-440

-urban population lying at the base of the pyramid (BoP) in India. Findings – The findings of this study are presented in two …

Persistent link: https://www.econbiz.de/10014936323

Poverty as we never knew it : THE source of vulnerability for most of humankind

Hill, Ronald Paul - In: Journal of marketing management : MM 32 (2016) 3/4, pp. 365-370

Persistent link: https://www.econbiz.de/10011546247

Billions of impoverished people deserve to be better served : a call to action for the service research community

Fisk, Raymond P. P.; Anderson, Laurel; Bowen, David E.; … - In: Journal of service management 27 (2016) 1, pp. 43-55

Persistent link: https://www.econbiz.de/10011482155

Using the bass model to analyze the diffusion of innovations at the base of the pyramid

Ratcliff, Ryan; Doshi, Kokila - In: Business & society 55 (2016) 2, pp. 271-298

Persistent link: https://www.econbiz.de/10011432673

Scaling private health care for the base of the pyramid : expanding versus broadening service offerings in developing nations

Bucher, Silke; Jäger, Urs; Prado, Andrea M. - In: Journal of business research : JBR 69 (2016) 2, pp. 736-750

Persistent link: https://www.econbiz.de/10011436249

Appropriation of community knowledge : towards an understanding of the potential harm and benefits

Beninger, Stefanie; Francis, June N. P. - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 183-197

Persistent link: https://www.econbiz.de/10011497322

Sustainability innovation at the base of the pyramid through multi-sited rapid ethnography

Halme, Minna; Kourula, Arno; Kallio, Galina; … - In: Corporate social responsibility and environmental management 23 (2016) 2, pp. 113-128

Persistent link: https://www.econbiz.de/10011488056