The Private Sector Mapping Project takes a closer look at the current motives, strategies, incentives, obstacles, and benefits as perceived by firms to enter untapped majority markets.

This report compressed the results of a four-month initiative to identify unmet needs and market opportunities in Colombia, El Salvador, Brazil and Mexico, and present a potential private sector solutions that can address these unmet needs profitably.

This report compressed the results of a four-month initiative to identify unmet needs and market opportunities in Colombia, El Salvador, Brazil and Mexico, and present a potential private sector solutions that can address these unmet needs profitably.

The Private Sector Mapping Project takes a closer look at the current motives, strategies, incentives, obstacles, and benefits as perceived by firms to enter untapped majority markets.