Search Results - subject:"Base of the Pyramid"

Consumer Innovation at the Base of the Pyramid : Emerging Patterns of User Innovation in a Resource-Scarce Setting

Praceus, Sarah - 2014

Base of the Pyramid (BoP) -- User Innovation -- Patterns and Antecedents of Consumer Innovation at the BoP. … markets. Contents n Base of the Pyramid (BoP) n User Innovation n Patterns and Antecedents of Consumer Innovation at the BoP …

Persistent link: https://www.econbiz.de/10014019396

Which businesses actually help the global poor?

Smith, Adam; Pezeshkan, Amir - In: South Asian Journal of Global Business Research 2 (2013) 1, pp. 43-58

Purpose – This paper suggests that BoP producer businesses provide greater potential positive impact on poverty alleviation than BoP consumer businesses. With this purpose, the authors explore the positive short‐term and long‐term economic effects of BoP producer businesses on the poor and...

Persistent link: https://www.econbiz.de/10015005805

Base of the pyramid success: a relational view

Sánchez, Carol M.; Schmid, Alexandra S. - In: South Asian Journal of Global Business Research 2 (2013) 1, pp. 59-81

of the pyramid (BoP) projects. The authors posit that the relational view is a powerful way to determine if a firm …Purpose – The paper uses a relational view of strategy framework to measure and assess the sustainable success of base …

Persistent link: https://www.econbiz.de/10015005806

Building competitive advantage through social intrapreneurship

Venn, Ronald; Berg, Nicola - In: South Asian Journal of Global Business Research 2 (2013) 1, pp. 104-127

the Base‐of‐the‐Pyramid (BoP). Furthermore, it explores tensions between social impact creation and financial objectives …

Persistent link: https://www.econbiz.de/10015005808

Value chain and innovation at the base of the pyramid

Esko, Siim; Zeromskis, Mindaugas; Hsuan, Juliana - In: South Asian Journal of Global Business Research 2 (2013) 2, pp. 230-250

Purpose – This paper aims to investigate the factors a multinational corporation should adapt when doing business at the bottom of the pyramid (BoP) markets. Design/methodology/approach – Based on a systematic literature review on BoP, value chain and innovation, an integrative framework is...

Persistent link: https://www.econbiz.de/10015005825

MICROENTERPRISE GROWTH AT THE BASE OF THE PYRAMID: A RESOURCE-BASED PERSPECTIVE

WEBB, JUSTIN W.; MORRIS, MICHAEL H.; PILLAY, RUBIN - In: Journal of Developmental Entrepreneurship (JDE) 18 (2013) 04, pp. 1350026-1

In a base-of-the-pyramid context, the ability to start ventures is often quite robust because micro-entrepreneurs are … yielding competitive advantage for microenterprises in base-of-the-pyramid markets, arguing that the value of resources is a …

Persistent link: https://www.econbiz.de/10010731933

Asset or constraint: Corporate reputation and MNCs’ involvement in the least developed countries

Musteen, Martina; Rhyne, Lawrence; Zheng, Congcong - In: Journal of World Business 48 (2013) 3, pp. 321-328

countries (LDCs), where the most impoverished base of the pyramid markets are located. We draw upon extant literature in …

Persistent link: https://www.econbiz.de/10010875146

Sustainable supply chain management in “Base of the Pyramid” food projects—A path to triple bottom line approaches for multinationals?

Gold, Stefan; Hahn, Rüdiger; Seuring, Stefan - In: International Business Review 22 (2013) 5, pp. 784-799

Conducting business operations at the Base of the Pyramid (BoP) have necessitated the need for multinational …

Persistent link: https://www.econbiz.de/10011049619

The democratizing effects of frugal innovation : Implications for inclusive growth and state-building

Nari Kahle, Hanna; Dubiel, Anna; Ernst, Holger; Prabhu, … - In: Journal of Indian Business Research 5 (2013) 4, pp. 220-234

population lives at the base of the pyramid (BoP). Design/methodology/approach – The paper reviews the literature on frugal …

Persistent link: https://www.econbiz.de/10014874974

Inclusive healthcare at base of the pyramid (BoP) in India

Kapoor, Amit; Goyal, Sandeep - In: International Journal of Trade and Global Markets 6 (2013) 1, pp. 22-39

case studies of healthcare business ventures at the base of the pyramid. …

Persistent link: https://www.econbiz.de/10010670360