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~person:"Sevilla, Julio"
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Format neglect : how the use of numerical versus percentage rank claims influences consumer judgments
Sevilla, Julio
;
Isaac, Mathew S.
;
Bagchi, Rajesh
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 150-164
Persistent link: https://www.econbiz.de/10011955037
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