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Bayesian endogenous switching model
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Brand
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brand development strategy
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branding
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Bezawada, Ram
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Aggregate impact of different brand development strategies
Hariharan, Vijay Ganesh
;
Bezawada, Ram
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
61
(
2015
)
5
,
pp. 1164-1182
Persistent link: https://www.econbiz.de/10011284856
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