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Analyzing moment-to-moment data using a
Bayesian
functional
linear
model
: application to TV show pilot testing
Hui, Sam K.
;
Meyvis, Tom
;
Assael, Henry
- In:
Marketing science
33
(
2014
)
2
,
pp. 222-240
Persistent link: https://www.econbiz.de/10010358787
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