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  • Search: subject:"Bayesian multivariate probit"
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Year of publication
Subject
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Bayesian multivariate probit 3 CRM 2 ERP 2 Information system adoption 2 Korea 2 Advertising effects 1 Bayes-Statistik 1 Bayesian inference 1 Consumer behaviour 1 Customer relationship management 1 Electronic resources 1 Groupware 1 Information systems 1 Internet marketing 1 Konsumentenverhalten 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Website 1 Werbewirkung 1 banner advertising 1 consumer heterogeneity 1 cross-campaign effects 1 cross-channel effects 1 e-buy 1 e‐Buy 1 groupware 1
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Online availability
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Undetermined 2
Type of publication
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Article 2 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1 research-article 1
Language
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English 2 Undetermined 1
Author
All
Jun, Yungman 2 Kim, Yeonbae 2 Kim, Yunhee 2 Choi, Jae Young 1 Lobschat, Lara 1 Osinga, Ernst C. 1 Reinartz, Werner J. 1 Young Choi, Jae 1
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Institution
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Technology Management, Economics and Policy Program (TEMEP), Seoul National University 1
Published in...
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Industrial Management & Data Systems 1 Journal of marketing research : JMR 1 TEMEP Discussion Papers 1
Source
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ECONIS (ZBW) 1 RePEc 1 Other ZBW resources 1
Showing 1 - 3 of 3
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What happens online stays online? : segment-specific online and offline effects of banner advertisements
Lobschat, Lara; Osinga, Ernst C.; Reinartz, Werner J. - In: Journal of marketing research : JMR 54 (2017) 6, pp. 901-913
Persistent link: https://www.econbiz.de/10011784990
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A Bayesian multivariate probit analysis of Korean firms' information system adoption
Young Choi, Jae; Kim, Yeonbae; Jun, Yungman; Kim, Yunhee - In: Industrial Management & Data Systems 111 (2011) 9, pp. 1465-1480
information systems and the substitutionary patterns among them, using a Bayesian multivariate probit model, which is based on …
Persistent link: https://www.econbiz.de/10014824358
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Cover Image
A Multivariate Probit Analysis of Korean Firms Information System Adoption: An Empirical Analysis on the Determinants of the Adoption and Complementarity Among the Information Systems
Choi, Jae Young; Kim, Yeonbae; Jun, Yungman; Kim, Yunhee - Technology Management, Economics and Policy Program … - 2009
reliable results. Using a Bayesian multivariate probit approach, this study examines a sample of 438 Korean companies covering …
Persistent link: https://www.econbiz.de/10008500243
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