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  • Search: subject:"Bayesian updating theory"
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Advertising 1 Bayes-Statistik 1 Bayesian inference 1 Bayesian updating theory 1 Dynamische Wirtschaftstheorie 1 Economic dynamics 1 Forecasting model 1 Prognoseverfahren 1 Reduced-form dynamic model 1 Retail advertising slots 1 Structural dynamic model 1 TV ratings forecasting 1 Werbung 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Lo, Hingpo 1 Shi, Yang 1 Song, Lianlian 1 Tso, Kwok Fai Geoffrey 1
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International journal of forecasting 1
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ECONIS (ZBW) 1
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Forecasting week-to-week television ratings using reduced-form and structural dynamic models
Song, Lianlian; Shi, Yang; Tso, Kwok Fai Geoffrey; Lo, … - In: International journal of forecasting 37 (2021) 1, pp. 302-321
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