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Befragung
17
Interview
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SME
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2
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1974-1976
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Reprint
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2,316
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220
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97
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92
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91
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81
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81
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Alpert, Frank
1
Bennett, Robert J.
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Blyth, Bill
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Brodie, Roderick J.
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Cohen, Laurie
1
Cope, Jason
1
Coviello, Nicole E.
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Crask, Melvin R.
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Curran, James
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Fox, Richard J.
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Fricker, Scott
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Galesic, Mirta
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Gao, Jing
1
Goffee, Robert
1
Graeff, Timothy R.
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Harzing, Anne-Wil
1
Kerr, Gayle
1
Kim, Jonghoon
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Knight, Gary A.
1
Koronios, Andy
1
Kuhn, Kerri-Ann L.
1
Laczniak, Gene R.
1
Lusch, Robert F.
1
Mallon, Mary
1
Munro, Hugh J.
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Murphy, Patrick E.
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O'Neill, Harry
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Piekkari, Rebecca
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Pope, Nigel K. Ll.
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Ramsden, Mark
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Scase, Richard
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Schmitt, Neil
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Stanworth, John
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Tourangeau, Roger
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Tuckel, Peter
1
Welch, Catherine
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1
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Developmental challenges in marketing research
5
Small business and entrepreneurship ; Vol. 4
4
Methodological considerations
2
Small business and entrepreneurship ; Vol. 1
2
Brand management ; Vol. 4
1
Future directions
1
Key debates and contemporary issues in nonprofit marketing
1
Selection methods and performance outcomes I
1
Strategic information systems ; Vol. 3
1
The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
19
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19
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1
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
2
Entrepreneurship and stragegy in the international SME
Knight, Gary A.
-
2009
Persistent link: https://www.econbiz.de/10003834480
Saved in:
3
Crossing language boundaries : qualitative interviewing in international business
Welch, Catherine
;
Piekkari, Rebecca
-
2009
Persistent link: https://www.econbiz.de/10003837111
Saved in:
4
Response styles in cross-national survey research : a 26-country study
Harzing, Anne-Wil
-
2009
Persistent link: https://www.econbiz.de/10003837121
Saved in:
5
Mail survey response rate : a meta-analysis of selected techniques for inducing response
Fox, Richard J.
;
Crask, Melvin R.
;
Kim, Jonghoon
-
2009
Persistent link: https://www.econbiz.de/10003794865
Saved in:
6
The vanishing respondent in telephone surveys
Tuckel, Peter
;
O'Neill, Harry
-
2009
Persistent link: https://www.econbiz.de/10003794880
Saved in:
7
Exploring consumers' answers to survey questions : are uninformed responses truly uninformed?
Graeff, Timothy R.
-
2009
Persistent link: https://www.econbiz.de/10003794884
Saved in:
8
Mixed mode : the only 'fitness' regime?
Blyth, Bill
-
2009
Persistent link: https://www.econbiz.de/10003794908
Saved in:
9
An experimental comparison of web and telephone surveys
Fricker, Scott
;
Galesic, Mirta
;
Tourangeau, Roger
; …
-
2009
Persistent link: https://www.econbiz.de/10003794920
Saved in:
10
Social marketing : its ethical dimensions
Laczniak, Gene R.
;
Lusch, Robert F.
;
Murphy, Patrick E.
-
2008
Persistent link: https://www.econbiz.de/10003718250
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