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~person:"Mazursky, David"
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Kreativität
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Mazursky, David
Galenson, David W.
58
Batabyal, Amitrajeet A.
57
Zhou, Jing
28
Nijkamp, Peter
27
Mumford, Michael D.
25
Borowiecki, Karol Jan
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Koslow, Scott
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Shalley, Christina E.
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Beladi, Hamid
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Škerlavaj, Miha
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Akcigit, Ufuk
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Kim, Tae-Yeol
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Leifer, Larry
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Gong, Yaping
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Gu, Qinxuan
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Luu Trong Tuan
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Černe, Matej
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Journal of advertising : official publication of the American Academy of Advertising
1
Marketing letters : a journal of research in marketing
1
Report / Marketing Science Institute
1
Strategic market creation : a new perspective on marketing and innovation management
1
The Sage handbook of advertising
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1
How do financial constraints affect creativity?
Scopelliti, Irene
;
Cillo, Paola
;
Busacca, Bruno
; …
- In:
The journal of product innovation management : an …
31
(
2014
)
5
,
pp. 880-893
Persistent link: https://www.econbiz.de/10010416918
Saved in:
2
Toward a contingency view of new product creativity : assessing the interactive effects of consumers
Rubera, Gaia
;
Ordanini, Andrea
;
Mazursky, David
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10003976733
Saved in:
3
Cracking the ad code
Goldenberg, Jacob
;
Levav, Amnon
;
Mazursky, David
; …
-
2009
Persistent link: https://www.econbiz.de/10003779325
Saved in:
4
When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob
;
Mazursky, David
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 21-34
Persistent link: https://www.econbiz.de/10003808073
Saved in:
5
From market research to creativity templates : leveraging tacit knowledge for ideation
Busacca, Bruno
;
Cillo, Paola
;
Mazursky, David
- In:
Strategic market creation : a new perspective on …
,
(pp. 3-26)
.
2008
Persistent link: https://www.econbiz.de/10003732297
Saved in:
6
Advertising creativity : balancing surprise and regulatory
Goldenberg, Jacob
;
Mazursky, David
- In:
The Sage handbook of advertising
,
(pp. 283-298)
.
2007
Persistent link: https://www.econbiz.de/10003570496
Saved in:
7
Creativity in product innovation
Goldenberg, Jacob
;
Mazursky, David
-
2002
Persistent link: https://www.econbiz.de/10014380064
Saved in:
8
Creativity in product innovation
Goldenberg, Jacob
;
Mazursky, David
-
2002
Persistent link: https://www.econbiz.de/10004745920
Saved in:
9
The primacy of the idea itself as a predictor of new product success
Goldenberg, Jacob
;
Lehmann, Donald R.
;
Mazursky, David
-
1999
Persistent link: https://www.econbiz.de/10001412782
Saved in:
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